| Signal | Wt | Score |
|---|---|---|
Declared qualification Capital $320K above the $250K minimum; timeframe 0–3 months | 40% | 92 |
Behavioural Bought the $49 Brand Report; 4 sessions; deep cost-page views | 30% | 78 |
Verification & data quality SMS verified; corporate email; no duplicate | 15% | 95 |
Fit Newcastle matches an open territory; ex-bank manager experience | 15% | 70 |
Verbatim, timestamped, audit-ready.