Apex Pools Franchise Opportunity
Apex Pools is an Australian pool & spa services franchise with 72 sites, offered to owner-operators across WA, QLD.
How much does a Apex Pools franchise cost?
Source: Disclosure document v2.0 · verified July 2026. See full cost breakdown →
Fees vs the market
| Fee | Apex Pools | Category median | |
|---|---|---|---|
| Royalty (% gross sales) | 7.0% | 7.5% | below median |
| Marketing levy (% gross sales) | 3.1% | 3.0% | above median |
Medians from the Pool & Spa Services Fee Index. See methodology.
Network history
| Year | Opened | Closed | Transferred | Total units |
|---|---|---|---|---|
| 2022 | 11 | 3 | 0 | 68 |
| 2023 | 3 | 3 | 4 | 68 |
| 2024 | 14 | 2 | 2 | 72 |
| 2025 | 9 | 0 | 4 | 72 |
Where disclosure item-6 data is obtainable. verified July 2026.
Available territories
| State | Region | Status | As at |
|---|---|---|---|
| Fremantle | Western Australia | recruiting | July 2026 |
| Bunbury | Western Australia | recruiting | July 2026 |
| Gold Coast | Queensland | recruiting | July 2026 |
| Toowoomba | Queensland | recruiting | July 2026 |
Apex Pools by state: Western Australia · Queensland
Frequently asked questions
How much does a Apex Pools franchise cost?
A Apex Pools franchise requires a total investment of $55,000–$210,000 all-in, including a $27,000 initial fee, $20,000–$175,000 fit-out and around $8,000 working capital (Disclosure document v2.0, verified July 2026).
What are Apex Pools's ongoing fees?
Apex Pools charges a 7% royalty and a 3.1% marketing levy, benchmarked against the Pool & Spa Services category medians of 7.5% and 3% (Q2 2026 Fee Index, n=46).
Is Apex Pools on the Franchise Disclosure Register?
Yes — Apex Pools Pty Ltd has a current ACCC Franchise Disclosure Register entry, verified July 2026.