Prime Wellness Franchise Opportunity
Prime Wellness is an Australian massage & wellness franchise with 123 sites, offered to owner-operators across SA, NSW, QLD.
How much does a Prime Wellness franchise cost?
Source: Disclosure document v1.1 · as at February 2025. See full cost breakdown →
Fees vs the market
| Fee | Prime Wellness | Category median | |
|---|---|---|---|
| Royalty (% gross sales) | 6.7% | 6.0% | above median |
| Marketing levy (% gross sales) | 2.4% | 2.5% | below median |
Medians from the Massage & Wellness Fee Index. See methodology.
Network history
| Year | Opened | Closed | Transferred | Total units |
|---|---|---|---|---|
| 2022 | 7 | 2 | 5 | 100 |
| 2023 | 5 | 3 | 5 | 102 |
| 2024 | 10 | 3 | 5 | 109 |
| 2025 | 6 | 2 | 5 | 123 |
Where disclosure item-6 data is obtainable. as at February 2025.
Available territories
| State | Region | Status | As at |
|---|---|---|---|
| Adelaide South | South Australia | waitlist | July 2026 |
| Parramatta | New South Wales | recruiting | July 2026 |
| Wollongong | New South Wales | recruiting | July 2026 |
| Cairns | Queensland | recruiting | July 2026 |
Prime Wellness by state: South Australia · New South Wales · Queensland
Frequently asked questions
How much does a Prime Wellness franchise cost?
A Prime Wellness franchise requires a total investment of $138,000–$354,000 all-in, including a $35,000 initial fee, $82,000–$298,000 fit-out and around $21,000 working capital (Disclosure document v1.1, as at Feb 2025).
What are Prime Wellness's ongoing fees?
Prime Wellness charges a 6.7% royalty and a 2.4% marketing levy, benchmarked against the Massage & Wellness category medians of 6% and 2.5% (Q2 2026 Fee Index, n=43).
Is Prime Wellness on the Franchise Disclosure Register?
Prime Wellness's Register entry was last updated over 12 months ago and is flagged as potentially stale — figures carry an "as at" qualifier.