Australian Franchise Fee Index · Q2 2026 editionMethodologySupportContact
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Pioneer Auto Franchise Opportunity

Pioneer Auto is an Australian automotive franchise with 113 sites, offered to owner-operators across WA, NSW, SA.

113 units in AustraliaFranchising since 2007

How much does a Pioneer Auto franchise cost?

A Pioneer Auto franchise requires a total investment of $133,000$524,000 all-in, comprising a $40,000 initial fee, a 7.1% royalty and a 3.0% marketing levy.

Source: Disclosure document v2.0 · verified July 2026. See full cost breakdown →

Full cost breakdown

Fees vs the market

Pioneer Auto fees vs Automotive median · Fee Index Q2 2026 (n=62)
FeePioneer AutoCategory median 
Royalty (% gross sales)7.1%7.5%below median
Marketing levy (% gross sales)3.0%2.5%above median

Medians from the Automotive Fee Index. See methodology.

Network history

Units opened / closed / transferred (last 4 years)
YearOpenedClosedTransferredTotal units
20221432113
2023705113
2024801113
2025323113

Where disclosure item-6 data is obtainable. verified July 2026.

Available territories

Territory availability
StateRegionStatusAs at
FremantleWestern AustraliarecruitingJuly 2026
BunburyWestern AustraliawaitlistJuly 2026
Wagga WaggaNew South WalessoldJuly 2026
Adelaide SouthSouth AustraliarecruitingJuly 2026

Pioneer Auto by state: Western Australia · New South Wales · South Australia

Frequently asked questions

How much does a Pioneer Auto franchise cost?

A Pioneer Auto franchise requires a total investment of $133,000–$524,000 all-in, including a $40,000 initial fee, $73,000–$464,000 fit-out and around $20,000 working capital (Disclosure document v2.0, verified July 2026).

What are Pioneer Auto's ongoing fees?

Pioneer Auto charges a 7.1% royalty and a 3% marketing levy, benchmarked against the Automotive category medians of 7.5% and 2.5% (Q2 2026 Fee Index, n=62).

Is Pioneer Auto on the Franchise Disclosure Register?

Yes — Pioneer Auto Pty Ltd has a current ACCC Franchise Disclosure Register entry, verified July 2026.