Prime Fitness Franchise Opportunity
Prime Fitness is an Australian fitness & wellbeing franchise with 11 sites, offered to owner-operators across WA, QLD, SA.
How much does a Prime Fitness franchise cost?
Source: Disclosure document v2.0 · verified July 2026. See full cost breakdown →
Fees vs the market
| Fee | Prime Fitness | Category median | |
|---|---|---|---|
| Royalty (% gross sales) | 5.7% | 6.0% | below median |
| Marketing levy (% gross sales) | 1.6% | 2.0% | below median |
Medians from the Fitness & Wellbeing Fee Index. See methodology.
Network history
| Year | Opened | Closed | Transferred | Total units |
|---|---|---|---|---|
| 2022 | 6 | 1 | 2 | 9 |
| 2023 | 11 | 3 | 3 | 11 |
| 2024 | 3 | 4 | 0 | 10 |
| 2025 | 7 | 4 | 5 | 11 |
Where disclosure item-6 data is obtainable. verified July 2026.
Available territories
| State | Region | Status | As at |
|---|---|---|---|
| Fremantle | Western Australia | recruiting | July 2026 |
| Bunbury | Western Australia | recruiting | July 2026 |
| Toowoomba | Queensland | recruiting | July 2026 |
| Gold Coast | Queensland | recruiting | July 2026 |
| Adelaide North | South Australia | recruiting | July 2026 |
Prime Fitness by state: Western Australia · Queensland · South Australia
Frequently asked questions
How much does a Prime Fitness franchise cost?
A Prime Fitness franchise requires a total investment of $220,000–$832,000 all-in, including a $34,000 initial fee, $153,000–$765,000 fit-out and around $33,000 working capital (Disclosure document v2.0, verified July 2026).
What are Prime Fitness's ongoing fees?
Prime Fitness charges a 5.7% royalty and a 1.6% marketing levy, benchmarked against the Fitness & Wellbeing category medians of 6% and 2% (Q2 2026 Fee Index, n=63).
Is Prime Fitness on the Franchise Disclosure Register?
Yes — Prime Fitness Pty Ltd has a current ACCC Franchise Disclosure Register entry, verified July 2026.