How much does a Stonefire Pizza franchise cost?
Last verified July 2026 · source: Disclosure document v3.0.
Full cost breakdown
| Initial franchise fee | $50,000 |
| Fit-out & equipment | $230,000 – $400,000 |
| Working capital | $80,000 |
| Total investment (all-in) | $350,000 – $620,000 |
Establishment range includes working capital. Where a franchisor’s published range excludes it, we publish our computed all-in figure and note the difference.
Ongoing fees vs the category
| Fee | Stonefire Pizza | Category median | |
|---|---|---|---|
| Royalty (% gross sales) | 7.0% | 7.0% | at median |
| Marketing levy (% gross sales) | 3.0% | 3.0% | at median |
Medians from the Food & Beverage Fee Index. See methodology.
What that buys you
The $50,000 initial fee covers your licence to operate under the Stonefire Pizza system, initial training and brand onboarding. The bulk of the investment — $230,000–$400,000 — is the physical site build. The term is 7 years, with a 7-year renewal option. Ongoing, you pay a 7.0% royalty and a 3.0% marketing levy on gross sales.
Estimate your cost
Indicative only — initial fee $50,000 + fit-out $340,200 + working capital $80,000. Confirm the exact figure in the disclosure document.
Cost questions
What is the cheapest way into a Stonefire Pizza franchise?
The lowest entry point is the bottom of the establishment range, $350,000 all-in. A resale of an existing site can sometimes reduce fit-out cost versus a greenfield build, but pricing depends on the site — compare both before committing.
Is a Stonefire Pizza resale cheaper than a new site?
Not always. A resale removes some fit-out and ramp-up cost but adds goodwill in the sale price. New sites carry the full $230,000–$400,000 fit-out but start with no goodwill premium.
What hidden costs should I budget for?
Beyond the initial fee and fit-out, budget roughly $80,000 working capital for wages, stock and rent before the site is cash-flow positive. The 3.0% marketing levy and 7.0% royalty are ongoing, not one-off.
Do I get a refund during cooling-off?
Under the Franchising Code 2025 you have a 14-day cooling-off period after signing or making a non-refundable payment. If you exercise it, the franchisor must repay amounts paid, less reasonable expenses — this is a statutory right, not a franchisor concession.