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Fitness & Wellbeing franchise opportunities in Frankston

Fitness & Wellbeing opportunity score52/100
Demand: MediumCompetition: LowGrowth: Medium
Frankston’s 141,000 residents are served by about 6 fitness & wellbeing operators — competition sits below typical metro density (one operator per 23,500 residents against a metro median of one per 21,100). 5 franchise systems are currently recruiting here, from $250,000 all-in.

Systems recruiting in Frankston

Anytime Fitness

$350K$975K · fixed-fee model

F45 Training

$349K$786K · royalty 7%

Fernwood Fitness

$450K$500K · royalty 7%

Jetts Fitness

$550K$700K · fixed-fee model

Snap Fitness

$250K$400K · fixed-fee model

Frankston market intelligence

141,000Population (ABS 2021)
$74,000Median household income
+4.2%5-year growth
6Fitness & Wellbeing operators (model)

Suitability: Strong competition sits below typical metro density (one operator per 23,500 residents against a metro median of one per 21,100).

In the full Frankston Location Report ($79)
🔒 Per-operator revenue estimate (Fitness & Wellbeing)Locked
🔒 Commercial rent benchmarks — Frankston trade areaLocked
🔒 Site shortlist & drive-time isochronesLocked
🔒 Comparable-suburb alternatives with lower competitionLocked
Get the Frankston Location Report — $79

Demographics: ABS Census 2021. Competitor counts: trade-area model. See methodology. Full Frankston opportunity report covers every category.

Frequently asked questions

Is Frankston a good place to open a fitness & wellbeing franchise?

Frankston scores 52/100 for fitness & wellbeing franchise viability. It has 141,000 residents and about 6 existing fitness & wellbeing operators — competition sits below typical metro density (one operator per 23,500 residents against a metro median of one per 21,100). 5 systems are currently recruiting here. Suitability: Strong.

How much does a fitness & wellbeing franchise in Frankston cost?

Entry starts from $250,000 all-in for the systems recruiting in Frankston. Category-wide, Fitness & Wellbeing franchises run $200,000–$900,000 (Q2 2026 Fee Index, n=63).

How many fitness & wellbeing businesses are in Frankston?

We estimate about 6 fitness & wellbeing operators in the Frankston trade area — low competition, a genuine gap.

Nearby markets

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