Franchise sector statistics
What it means
Sector statistics describe franchising as a whole: the number of franchise systems and outlets, total employment, and combined turnover across the economy. They are widely cited to show franchising's scale.
These figures set context, but they say nothing about any individual system. A buyer's decision depends on the specific franchise's numbers, not sector averages.
In practice
Use sector statistics for context and to sense-check claims (for example, whether a fee is typical), but always cite them with their source and date, and never let them substitute for a specific system's disclosure figures.
A real example
A buyer references sector statistics to understand franchising's overall scale, then ignores them when evaluating a specific café franchise, relying instead on that system's disclosed fees and network history.
Franchise sector statistics, FAQs
Where do franchise sector statistics come from?
From industry surveys and research describing the number of systems, outlets, employment and turnover across Australian franchising. Always cite them with source and date.
Are sector statistics useful for choosing a franchise?
Only for context. They describe the sector, not any single system. Base your decision on the specific franchise's disclosed numbers, not sector averages.
See the full franchise glossary, the Fee Index or our buyer guides.