Franchise opportunities in Goulburn Surrounds, NSW
Geography: this report covers the Goulburn Surrounds area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Goulburn Surrounds
263 franchise systems are recruiting new territories that cover Goulburn Surrounds:
Auntie Anne's
Bakers Delight
Bucking Bull
Burger Urge
7-Eleven Australia
Amber Tiles
Goulburn Surrounds on the map
Where Goulburn Surrounds sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Goulburn Surrounds…
Top 3 recommended franchise categories
1. Bakery & Dessert
582. Quick-Service Food
55What it costs to start in Goulburn Surrounds
Franchise fees don’t change by suburb, but the categories that fit Goulburn Surrounds best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Goulburn Surrounds fit |
|---|---|---|---|---|
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 58 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 55 |
| Retail | $180K–$600K | $45,000 | 5.5% | 55 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 53 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 52 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 52 |
Fees: Q2 2026 Fee Index. The fit score blendsGoulburn Surrounds’s demand, competition, demographics and growth, see methodology.
Goulburn Surrounds snapshot
| Metric | Goulburn Surrounds | State avg | Difference |
|---|---|---|---|
| Population | 13,794 | 20,009 | -31% |
| Median household income | $78,800 | $100,267 | -21% |
| 5-year population growth | 6.9% | 13.0% | -6.1 pts |
Community & demographics
Who lives in Goulburn Surrounds, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Goulburn Surrounds | What it signals for franchising |
|---|---|---|
| Median age | 48 years | Older market, skews to health, home and aged-support services |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,516/wk | Overall spending power of the local market |
| Median family income | $1,922/wk | Discretionary spend of family households |
| Median personal income | $735/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $300/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Goulburn Surrounds (101051540). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Goulburn Surrounds lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Goulburn Surrounds | What it signals for franchising |
|---|---|---|
| Renting | 12.6% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 33.3% | Working homeowners, family services and home categories |
| Owned outright | 48.5% | Older, established, lower-debt households |
| Separate houses | 97.8% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.2% | Low density, destination retail and services |
| Family households | 73% | Family-led demand, education, food and household services |
| Lone-person households | 25.3% | Fewer single-person homes |
| Unemployment rate | 3.3% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Goulburn Surrounds, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Goulburn Surrounds scores 58 out of 100. With a population of 13,794, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($78,800) sits below the state average ($100,267), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Goulburn Surrounds compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Goulburn Surrounds | 13,794 | $78,800 | 6.9% | Bakery & Dessert | 58 |
| Liverpool - West | 13,774 | $64,200 | 0.6% | Bakery & Dessert | 47 |
| Mosman - North | 13,822 | $146,700 | -6.1% | Bakery & Dessert | 61 |
| Narwee - Beverly Hills | 13,822 | $85,600 | -3.3% | Bakery & Dessert | 51 |
| Redfern | 13,849 | $110,000 | -5.6% | Bakery & Dessert | 57 |
| Kingsford | 13,720 | $98,500 | -16.5% | Bakery & Dessert | 52 |
| Lilyfield - Rozelle | 13,870 | $159,100 | -5.5% | Bakery & Dessert | 62 |
Keep exploring Goulburn Surrounds & New South Wales
By category in Goulburn Surrounds
Nearby New South Wales areas
Frequently asked questions
What franchise is best for Goulburn Surrounds?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Goulburn Surrounds at 58/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.
How much does a franchise cost in Goulburn Surrounds?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Goulburn Surrounds good for a coffee franchise?
It's promising: a coffee & café franchise scores 52/100 in Goulburn Surrounds, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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