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Franchise opportunities in Macquarie Fields, NSW

Macquarie Fields’s 14,263 residents give it a franchise opportunity score of 50/100. The strongest fit is Bakery & Dessert (50/100), followed by Quick-Service Food and Retail.

Geography: this report covers the Macquarie Fields area (ABS SA2). Demographics from the ABS Census 2021.

14,263Population (ABS 2021)
+-0.5%5-year growth
$71,700Median household income
263Franchises recruiting nearby
Opportunity score50/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Macquarie Fields

263 franchise systems are recruiting new territories that cover Macquarie Fields:

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Macquarie Fields on the map

Where Macquarie Fields sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

Loading nearby operators in Macquarie Fields…

Top 3 recommended franchise categories

1. Bakery & Dessert

50
Strong $200,000–$550,000 · 16 recruiting
Why Bakery & Dessert in Macquarie Fields?

2. Quick-Service Food

47
Strong $350,000–$900,000 · 35 recruiting
Why Quick-Service Food in Macquarie Fields?

3. Retail

47
Strong $180,000–$600,000 · 17 recruiting
Why Retail in Macquarie Fields?

What it costs to start in Macquarie Fields

Franchise fees don’t change by suburb, but the categories that fit Macquarie Fields best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyMacquarie Fields fit
Bakery & Dessert$200K–$550K$45,0006.5%50
Quick-Service Food$350K–$900K$50,0007.0%47
Retail$180K–$600K$45,0005.5%47
Beauty & Health$150K–$480K$42,0006.0%45
Coffee & Café$118K–$450K$45,0006.5%45
Massage & Wellness$120K–$400K$38,0006.0%45

Fees: Q2 2026 Fee Index. The fit score blendsMacquarie Fields’s demand, competition, demographics and growth, see methodology.

Macquarie Fields snapshot

Macquarie Fields vs New South Wales average
MetricMacquarie FieldsState avgDifference
Population14,26320,009-29%
Median household income$71,700$100,267-28%
5-year population growth-0.5%13.0%-13.5 pts

Community & demographics

Who lives in Macquarie Fields, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Macquarie Fields community profile (ABS Census 2021)
MeasureMacquarie FieldsWhat it signals for franchising
Median age36 yearsBroad working-age and family customer base
Average household size2.9 peopleFamily-heavy, favours food, education and household services
Median household income$1,378/wkOverall spending power of the local market
Median family income$1,580/wkDiscretionary spend of family households
Median personal income$592/wkIndividual earnings, a labour-cost and spend signal
Median rent$340/wkCost of living and a proxy for commercial rents
Median mortgage$1,800/moHomeowner cost base in the area
People per bedroom0.9More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Macquarie Fields (123021706). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Macquarie Fields lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Macquarie Fields housing & workforce (ABS Census 2021)
MeasureMacquarie FieldsWhat it signals for franchising
Renting42.4%High rental share, a mobile, convenience-led customer base
Owned with a mortgage33.4%Working homeowners, family services and home categories
Owned outright21.5%Fewer outright owners, younger area
Separate houses70.6%Suburban, car-based, drive-to trade area
Flats & apartments1.2%Low density, destination retail and services
Family households75.9%Family-led demand, education, food and household services
Lone-person households21.8%Fewer single-person homes
Unemployment rate9%Higher unemployment, price-sensitive spend, easier hiring

Source: ABS Census 2021, Macquarie Fields, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Bakery & Dessert viability: High

The bakery & dessert opportunity in Macquarie Fields scores 50 out of 100. With a population of 14,263, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($71,700) sits below the state average ($100,267), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
Massage & Wellness1LowGap
Mortgage & Finance1LowGap
Lawn & Garden1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Macquarie Fields compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Macquarie Fields14,263$71,700-0.5%Bakery & Dessert50
Berkeley - Lake Heights - Cringila14,191$65,100-1.2%Bakery & Dessert48
Bathurst - West14,343$93,0006.6%Bakery & Dessert63
Marrickville - South14,345$104,900-7.6%Bakery & Dessert57
Woy Woy - Blackwall14,406$65,6001.3%Bakery & Dessert52
Gledswood Hills - Gregory Hills14,430$132,700192.3%Bakery & Dessert78
Elderslie - Narellan14,090$113,80031.0%Bakery & Dessert72

Keep exploring Macquarie Fields & New South Wales

Frequently asked questions

What franchise is best for Macquarie Fields?

Based on population, income, growth and competition data, Bakery & Dessert scores highest for Macquarie Fields at 50/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.

How much does a franchise cost in Macquarie Fields?

Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.

Is Macquarie Fields good for a coffee franchise?

It's promising: a coffee & café franchise scores 45/100 in Macquarie Fields, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.