Franchise opportunities in Wagga Wagga - South, NSW
Geography: this report covers the Wagga Wagga - South area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Wagga Wagga - South
263 franchise systems are recruiting new territories that cover Wagga Wagga - South:
ABS Auto
Battery World
Belle Property
Century 21 Australia
Bucking Bull
Burger Urge
Wagga Wagga - South on the map
Where Wagga Wagga - South sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Wagga Wagga - South…
Top 3 recommended franchise categories
3. Quick-Service Food
69What it costs to start in Wagga Wagga - South
Franchise fees don’t change by suburb, but the categories that fit Wagga Wagga - South best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Wagga Wagga - South fit |
|---|---|---|---|---|
| Automotive | $120K–$500K | $45,000 | 7.5% | 70 |
| Real Estate | $80K–$300K | $35,000 | 8.0% | 70 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 69 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 67 |
| Education & Tutoring | $60K–$180K | $40,000 | 7.5% | 65 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 63 |
Fees: Q2 2026 Fee Index. The fit score blendsWagga Wagga - South’s demand, competition, demographics and growth, see methodology.
Wagga Wagga - South snapshot
| Metric | Wagga Wagga - South | State avg | Difference |
|---|---|---|---|
| Population | 22,696 | 20,009 | +13% |
| Median household income | $83,700 | $100,267 | -17% |
| 5-year population growth | 4.5% | 13.0% | -8.5 pts |
Community & demographics
Who lives in Wagga Wagga - South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wagga Wagga - South | What it signals for franchising |
|---|---|---|
| Median age | 35 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,609/wk | Overall spending power of the local market |
| Median family income | $2,020/wk | Discretionary spend of family households |
| Median personal income | $818/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $300/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,517/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Wagga Wagga - South (113031269). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Wagga Wagga - South lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Wagga Wagga - South | What it signals for franchising |
|---|---|---|
| Renting | 33% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 36.1% | Working homeowners, family services and home categories |
| Owned outright | 28.3% | Fewer outright owners, younger area |
| Separate houses | 91.6% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 4.8% | Low density, destination retail and services |
| Family households | 69.5% | Broad household mix |
| Lone-person households | 27.1% | Fewer single-person homes |
| Unemployment rate | 4.5% | Around the national average |
Source: ABS Census 2021, Wagga Wagga - South, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Automotive viability: High
The automotive opportunity in Wagga Wagga - South scores 70 out of 100. With a population of 22,696, there is a solid customer base, enough to sustain about 1 automotive outlet. At about 1 existing automotive operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($83,700) sits below the state average ($100,267), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Wagga Wagga - South compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Wagga Wagga - South | 22,696 | $83,700 | 4.5% | Automotive | 70 |
| Manly - Fairlight | 22,732 | $165,600 | -3.9% | Real Estate | 76 |
| Gordon - Killara | 22,602 | $137,300 | 2.1% | Automotive | 79 |
| Dural - Kenthurst - Wisemans Ferry | 22,596 | $134,900 | 4.4% | Automotive | 81 |
| Gorokan - Kanwal - Charmhaven | 22,588 | $64,400 | 0.0% | Automotive | 60 |
| Yagoona - Birrong | 22,584 | $75,600 | 4.5% | Real Estate | 68 |
| Figtree - Keiraville | 22,823 | $100,800 | 4.6% | Automotive | 75 |
Keep exploring Wagga Wagga - South & New South Wales
By category in Wagga Wagga - South
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Frequently asked questions
What franchise is best for Wagga Wagga - South?
Based on population, income, growth and competition data, Automotive scores highest for Wagga Wagga - South at 70/100, competition sits below typical metro density. The next best are Real Estate and Quick-Service Food.
How much does a franchise cost in Wagga Wagga - South?
Fees don't vary by suburb, Automotive franchises run $120,000–$500,000 all-in nationally (Q2 2026 Fee Index, n=62). See the Fee Index for the full breakdown.
Is Wagga Wagga - South good for a coffee franchise?
It's promising: a coffee & café franchise scores 67/100 in Wagga Wagga - South, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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