Franchise opportunities in Brassall, QLD
Geography: this report covers the Brassall area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Brassall
250 franchise systems are recruiting new territories that cover Brassall:
Boost Juice
Fasta Pasta
Bakers Delight
Banjo's Bakehouse
Beefy's
Bucking Bull
Brassall on the map
Where Brassall sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Brassall…
Top 3 recommended franchise categories
3. Quick-Service Food
48What it costs to start in Brassall
Franchise fees don’t change by suburb, but the categories that fit Brassall best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Brassall fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 53 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 50 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 48 |
| Retail | $180K–$600K | $45,000 | 5.5% | 47 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 45 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 45 |
Fees: Q2 2026 Fee Index. The fit score blendsBrassall’s demand, competition, demographics and growth, see methodology.
Brassall snapshot
| Metric | Brassall | State avg | Difference |
|---|---|---|---|
| Population | 12,304 | 19,958 | -38% |
| Median household income | $73,200 | $91,574 | -20% |
| 5-year population growth | 9.6% | 11.5% | -1.9 pts |
Community & demographics
Who lives in Brassall, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Brassall | What it signals for franchising |
|---|---|---|
| Median age | 34 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,408/wk | Overall spending power of the local market |
| Median family income | $1,738/wk | Discretionary spend of family households |
| Median personal income | $719/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $310/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,500/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Brassall (310031283). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Brassall lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Brassall | What it signals for franchising |
|---|---|---|
| Renting | 46.7% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 27.7% | Working homeowners, family services and home categories |
| Owned outright | 23.5% | Fewer outright owners, younger area |
| Separate houses | 80.1% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.6% | Low density, destination retail and services |
| Family households | 68.3% | Broad household mix |
| Lone-person households | 28.8% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 6.8% | Around the national average |
Source: ABS Census 2021, Brassall, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Brassall scores 53 out of 100. With a population of 12,304, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($73,200) sits below the state average ($91,574), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Brassall compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Brassall | 12,304 | $73,200 | 9.6% | Food & Beverage | 53 |
| Bethania - Waterford | 12,305 | $67,500 | 9.6% | Food & Beverage | 51 |
| Camp Hill | 12,321 | $156,500 | 5.6% | Food & Beverage | 66 |
| Caboolture - West | 12,348 | $67,600 | 10.1% | Food & Beverage | 52 |
| Shailer Park | 12,254 | $115,700 | 1.4% | Food & Beverage | 59 |
| Surfers Paradise - North | 12,375 | $66,400 | 7.1% | Food & Beverage | 50 |
| Crestmead | 12,379 | $76,500 | 0.0% | Food & Beverage | 47 |
Keep exploring Brassall & Queensland
By category in Brassall
Nearby Queensland areas
Frequently asked questions
What franchise is best for Brassall?
Based on population, income, growth and competition data, Food & Beverage scores highest for Brassall at 53/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Brassall?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Brassall good for a coffee franchise?
It's promising: a coffee & café franchise scores 45/100 in Brassall, with about 2 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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