Franchise opportunities in Morphettville, SA
Geography: this report covers the Morphettville area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
Create your free buyer profile
Save Morphettville to your profile and get alerted the moment a franchise opens a territory here. Free, private, no account needed to browse.
For sale & open territories in Morphettville
140 franchise systems are recruiting new territories that cover Morphettville:
Beaumont Tiles
Beds R Us
ActionCOACH
The Local Guys
Ella Baché
Essential Beauty
Morphettville on the map
Where Morphettville sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Morphettville…
Top 3 recommended franchise categories
What it costs to start in Morphettville
Franchise fees don’t change by suburb, but the categories that fit Morphettville best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Morphettville fit |
|---|---|---|---|---|
| Retail | $180K–$600K | $45,000 | 5.5% | 67 |
| B2B Services | $60K–$220K | $40,000 | 7.5% | 64 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 64 |
| Home & Trade Services | $45K–$180K | $35,000 | 8.0% | 64 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 64 |
| Mortgage & Finance | $45K–$140K | $30,000 | 8.0% | 64 |
Fees: Q2 2026 Fee Index. The fit score blendsMorphettville’s demand, competition, demographics and growth, see methodology.
Morphettville snapshot
| Metric | Morphettville | State avg | Difference |
|---|---|---|---|
| Population | 16,700 | 18,402 | -9% |
| Median household income | $80,800 | $79,909 | +1% |
| 5-year population growth | 11.5% | 5.4% | +6.1 pts |
Community & demographics
Who lives in Morphettville, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Morphettville | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 2.3 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,554/wk | Overall spending power of the local market |
| Median family income | $2,173/wk | Discretionary spend of family households |
| Median personal income | $787/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $320/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Morphettville (403021062). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Morphettville lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Morphettville | What it signals for franchising |
|---|---|---|
| Renting | 33.2% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 34.6% | Working homeowners, family services and home categories |
| Owned outright | 28.6% | Fewer outright owners, younger area |
| Separate houses | 60.6% | Mixed density, more walk-in potential |
| Flats & apartments | 10.6% | Low density, destination retail and services |
| Family households | 62% | Broad household mix |
| Lone-person households | 33.5% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 4.6% | Around the national average |
Source: ABS Census 2021, Morphettville, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Retail viability: High
The retail opportunity in Morphettville scores 67 out of 100. With a population of 16,700, the catchment is smaller, so demand may support only one well-sited retail outlet. At about 1 existing retail operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($80,800) runs above the state average ($79,909), supporting discretionary spend. Population is growing at 11.5% over five years, ahead of the state pace of 5.4%, new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Retail | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| Pool & Spa Services | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Morphettville compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Morphettville | 16,700 | $80,800 | 11.5% | Retail | 67 |
| Mitchell Park | 16,692 | $68,000 | 8.4% | Retail | 62 |
| Mitcham (SA) | 16,662 | $114,600 | 1.9% | Retail | 69 |
| Toorak Gardens | 16,760 | $100,300 | 3.3% | Retail | 67 |
| Port Lincoln | 16,842 | $67,700 | 4.0% | Retail | 59 |
| Flinders Park | 16,505 | $81,300 | 10.9% | Retail | 66 |
| Munno Para West - Angle Vale | 16,461 | $86,000 | 33.4% | Bakery & Dessert | 69 |
Keep exploring Morphettville & South Australia
By category in Morphettville
Nearby South Australia areas
Frequently asked questions
What franchise is best for Morphettville?
Based on population, income, growth and competition data, Retail scores highest for Morphettville at 67/100, competition sits below typical metro density. The next best are B2B Services and Beauty & Health.
How much does a franchise cost in Morphettville?
Fees don't vary by suburb, Retail franchises run $180,000–$600,000 all-in nationally (Q2 2026 Fee Index, n=132). See the Fee Index for the full breakdown.
Is Morphettville good for a coffee franchise?
It's promising: a coffee & café franchise scores 63/100 in Morphettville, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
Ready to move on Morphettville?
Create a free buyer account to save opportunities, get alerts and see the full Morphettville data. Franchisors can list a territory and reach ready buyers.