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Franchise opportunities in Blackburn, VIC

Blackburn’s 22,356 residents give it a franchise opportunity score of 72/100. The strongest fit is Automotive (72/100), followed by Health & Medical and Real Estate.

Geography: this report covers the Blackburn area (ABS SA2). Demographics from the ABS Census 2021.

22,356Population (ABS 2021)
+0.3%5-year growth
$106,600Median household income
258Franchises recruiting nearby
Opportunity score72/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Blackburn

258 franchise systems are recruiting new territories that cover Blackburn:

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Blackburn on the map

Where Blackburn sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

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Top 3 recommended franchise categories

1. Automotive

72
Strong $120,000$500,000 · 11 recruiting
Why Automotive in Blackburn?

2. Health & Medical

72
Strong $180,000$650,000 · 13 recruiting
Why Health & Medical in Blackburn?

3. Real Estate

72
Strong $80,000$300,000 · 16 recruiting
Why Real Estate in Blackburn?

What it costs to start in Blackburn

Franchise fees don’t change by suburb, but the categories that fit Blackburn best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyBlackburn fit
Automotive$120K$500K$45,0007.5%72
Health & Medical$180K$650K$48,0006.0%72
Real Estate$80K$300K$35,0008.0%72
Quick-Service Food$350K$900K$50,0007.0%70
Food & Beverage$250K$750K$50,0007.0%69
Coffee & Café$118K$450K$45,0006.5%67

Fees: Q2 2026 Fee Index. The fit score blendsBlackburn’s demand, competition, demographics and growth, see methodology.

Blackburn snapshot

Blackburn vs Victoria average
MetricBlackburnState avgDifference
Population22,35618,304+22%
Median household income$106,600$94,695+13%
5-year population growth0.3%30.4%-30.1 pts

Community & demographics

Who lives in Blackburn, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Blackburn community profile (ABS Census 2021)
MeasureBlackburnWhat it signals for franchising
Median age40 yearsBroad working-age and family customer base
Average household size2.6 peopleSmaller households, favours convenience and single-serve formats
Median household income$2,050/wkOverall spending power of the local market
Median family income$2,557/wkDiscretionary spend of family households
Median personal income$900/wkIndividual earnings, a labour-cost and spend signal
Median rent$420/wkCost of living and a proxy for commercial rents
Median mortgage$2,300/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Blackburn (207031161). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Blackburn lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Blackburn housing & workforce (ABS Census 2021)
MeasureBlackburnWhat it signals for franchising
Renting24.4%Owner-heavy, settled households with steadier local spend
Owned with a mortgage34.5%Working homeowners, family services and home categories
Owned outright39%Older, established, lower-debt households
Separate houses71.6%Suburban, car-based, drive-to trade area
Flats & apartments8.9%Low density, destination retail and services
Family households71.1%Family-led demand, education, food and household services
Lone-person households25.2%Fewer single-person homes
Unemployment rate4.7%Around the national average

Source: ABS Census 2021, Blackburn, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Automotive viability: High

The automotive opportunity in Blackburn scores 72 out of 100. With a population of 22,356, there is a solid customer base, enough to sustain about 1 automotive outlet. At about 1 existing automotive operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($106,600) runs above the state average ($94,695), supporting discretionary spend.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Automotive1LowGap
Health & Medical1LowGap
Real Estate1LowGap
Food & Beverage2LowGap
Education & Tutoring1LowGap
Coffee & Café3LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Blackburn compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Blackburn22,356$106,6000.3%Automotive72
Greenvale - Bulla22,406$117,00030.9%Health & Medical85
Carrum Downs22,264$86,2003.3%Health & Medical70
Warrnambool - North22,470$75,5004.8%Automotive68
Malvern East22,202$124,100-1.7%Automotive74
Springvale22,515$72,900-1.1%Automotive61
Werribee - West22,692$103,70084.7%Automotive82

Keep exploring Blackburn & Victoria

Frequently asked questions

What franchise is best for Blackburn?

Based on population, income, growth and competition data, Automotive scores highest for Blackburn at 72/100, competition sits below typical metro density. The next best are Health & Medical and Real Estate.

How much does a franchise cost in Blackburn?

Fees don't vary by suburb, Automotive franchises run $120,000–$500,000 all-in nationally (Q2 2026 Fee Index, n=62). See the Fee Index for the full breakdown.

Is Blackburn good for a coffee franchise?

It's promising: a coffee & café franchise scores 67/100 in Blackburn, with about 3 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.