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Franchise opportunities in Glen Waverley - East, VIC

Glen Waverley - East’s 21,882 residents give it a franchise opportunity score of 69/100. The strongest fit is Automotive (69/100), followed by Health & Medical and Real Estate.

Geography: this report covers the Glen Waverley - East area (ABS SA2). Demographics from the ABS Census 2021.

21,882Population (ABS 2021)
+-1.2%5-year growth
$101,300Median household income
258Franchises recruiting nearby
Opportunity score69/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Glen Waverley - East

258 franchise systems are recruiting new territories that cover Glen Waverley - East:

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Glen Waverley - East on the map

Where Glen Waverley - East sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

Loading nearby operators in Glen Waverley - East…

Top 3 recommended franchise categories

1. Automotive

69
Strong $120,000$500,000 · 11 recruiting
Why Automotive in Glen Waverley - East?

2. Health & Medical

69
Strong $180,000$650,000 · 13 recruiting
Why Health & Medical in Glen Waverley - East?

3. Real Estate

68
Strong $80,000$300,000 · 16 recruiting
Why Real Estate in Glen Waverley - East?

What it costs to start in Glen Waverley - East

Franchise fees don’t change by suburb, but the categories that fit Glen Waverley - East best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyGlen Waverley - East fit
Automotive$120K$500K$45,0007.5%69
Health & Medical$180K$650K$48,0006.0%69
Real Estate$80K$300K$35,0008.0%68
Quick-Service Food$350K$900K$50,0007.0%67
Food & Beverage$250K$750K$50,0007.0%66
Coffee & Café$118K$450K$45,0006.5%64

Fees: Q2 2026 Fee Index. The fit score blendsGlen Waverley - East’s demand, competition, demographics and growth, see methodology.

Glen Waverley - East snapshot

Glen Waverley - East vs Victoria average
MetricGlen Waverley - EastState avgDifference
Population21,88218,304+20%
Median household income$101,300$94,695+7%
5-year population growth-1.2%30.4%-31.6 pts

Community & demographics

Who lives in Glen Waverley - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Glen Waverley - East community profile (ABS Census 2021)
MeasureGlen Waverley - EastWhat it signals for franchising
Median age42 yearsBroad working-age and family customer base
Average household size2.9 peopleFamily-heavy, favours food, education and household services
Median household income$1,949/wkOverall spending power of the local market
Median family income$2,180/wkDiscretionary spend of family households
Median personal income$701/wkIndividual earnings, a labour-cost and spend signal
Median rent$500/wkCost of living and a proxy for commercial rents
Median mortgage$2,600/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Glen Waverley - East (212051321). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Glen Waverley - East lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Glen Waverley - East housing & workforce (ABS Census 2021)
MeasureGlen Waverley - EastWhat it signals for franchising
Renting22.3%Owner-heavy, settled households with steadier local spend
Owned with a mortgage29.5%Working homeowners, family services and home categories
Owned outright44.6%Older, established, lower-debt households
Separate houses89.4%Suburban, car-based, drive-to trade area
Flats & apartments2%Low density, destination retail and services
Family households79.7%Family-led demand, education, food and household services
Lone-person households17.4%Fewer single-person homes
Unemployment rate5.8%Around the national average

Source: ABS Census 2021, Glen Waverley - East, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Automotive viability: High

The automotive opportunity in Glen Waverley - East scores 69 out of 100. With a population of 21,882, there is a solid customer base, enough to sustain about 1 automotive outlet. At about 1 existing automotive operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($101,300) runs above the state average ($94,695), supporting discretionary spend.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Automotive1LowGap
Health & Medical1LowGap
Real Estate1LowGap
Food & Beverage2LowGap
Education & Tutoring1LowGap
Coffee & Café3LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Glen Waverley - East compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Glen Waverley - East21,882$101,300-1.2%Automotive69
Cranbourne West21,853$99,00039.3%Health & Medical80
Dandenong - North21,820$62,800-5.3%Automotive56
Craigieburn - South22,007$95,40029.5%Health & Medical79
Cranbourne21,581$76,8003.3%Health & Medical67
Malvern East22,202$124,100-1.7%Automotive74
Melton West21,505$84,30018.4%Health & Medical74

Keep exploring Glen Waverley - East & Victoria

Frequently asked questions

What franchise is best for Glen Waverley - East?

Based on population, income, growth and competition data, Automotive scores highest for Glen Waverley - East at 69/100, competition sits below typical metro density. The next best are Health & Medical and Real Estate.

How much does a franchise cost in Glen Waverley - East?

Fees don't vary by suburb, Automotive franchises run $120,000–$500,000 all-in nationally (Q2 2026 Fee Index, n=62). See the Fee Index for the full breakdown.

Is Glen Waverley - East good for a coffee franchise?

It's promising: a coffee & café franchise scores 64/100 in Glen Waverley - East, with about 3 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.