Franchise opportunities in Keilor Downs, VIC
Geography: this report covers the Keilor Downs area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Keilor Downs
258 franchise systems are recruiting new territories that cover Keilor Downs:
Acai Brothers
Boost Juice
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
Keilor Downs on the map
Where Keilor Downs sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Keilor Downs…
Top 3 recommended franchise categories
3. Quick-Service Food
43What it costs to start in Keilor Downs
Franchise fees don’t change by suburb, but the categories that fit Keilor Downs best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Keilor Downs fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 47 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 46 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 43 |
| Retail | $180K–$600K | $45,000 | 5.5% | 43 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 41 |
| Massage & Wellness | $120K–$400K | $38,000 | 6.0% | 41 |
Fees: Q2 2026 Fee Index. The fit score blendsKeilor Downs’s demand, competition, demographics and growth, see methodology.
Keilor Downs snapshot
| Metric | Keilor Downs | State avg | Difference |
|---|---|---|---|
| Population | 13,193 | 18,304 | -28% |
| Median household income | $80,800 | $94,695 | -15% |
| 5-year population growth | -5.4% | 30.4% | -35.8 pts |
Community & demographics
Who lives in Keilor Downs, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Keilor Downs | What it signals for franchising |
|---|---|---|
| Median age | 42 years | Broad working-age and family customer base |
| Average household size | 2.8 people | Family-heavy, favours food, education and household services |
| Median household income | $1,553/wk | Overall spending power of the local market |
| Median family income | $1,762/wk | Discretionary spend of family households |
| Median personal income | $604/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $360/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Keilor Downs (213011332). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Keilor Downs lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Keilor Downs | What it signals for franchising |
|---|---|---|
| Renting | 18.1% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 32.7% | Working homeowners, family services and home categories |
| Owned outright | 46.2% | Older, established, lower-debt households |
| Separate houses | 87.2% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.9% | Low density, destination retail and services |
| Family households | 79.1% | Family-led demand, education, food and household services |
| Lone-person households | 19% | Fewer single-person homes |
| Unemployment rate | 7% | Higher unemployment, price-sensitive spend, easier hiring |
Source: ABS Census 2021, Keilor Downs, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Keilor Downs scores 47 out of 100. With a population of 13,193, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($80,800) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Keilor Downs compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Keilor Downs | 13,193 | $80,800 | -5.4% | Food & Beverage | 47 |
| Craigieburn - West | 13,194 | $91,100 | 44.7% | Food & Beverage | 64 |
| Brunswick - South | 13,208 | $110,600 | -4.7% | Food & Beverage | 56 |
| Leopold | 13,220 | $82,600 | 0.6% | Food & Beverage | 52 |
| Kew - West | 13,143 | $127,900 | -5.4% | Food & Beverage | 59 |
| Epping - East | 13,269 | $87,100 | -3.4% | Food & Beverage | 50 |
| Narre Warren South - East | 13,270 | $122,300 | -3.2% | Food & Beverage | 59 |
Keep exploring Keilor Downs & Victoria
By category in Keilor Downs
Nearby Victoria areas
Frequently asked questions
What franchise is best for Keilor Downs?
Based on population, income, growth and competition data, Food & Beverage scores highest for Keilor Downs at 47/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Keilor Downs?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Keilor Downs good for a coffee franchise?
It's promising: a coffee & café franchise scores 40/100 in Keilor Downs, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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