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Franchise opportunities in Keilor, VIC

Keilor’s 8,596 residents give it a franchise opportunity score of 42/100. The strongest fit is Quick-Service Food (42/100), followed by Coffee & Café and Hair & Barber.

Geography: this report covers the Keilor area (ABS SA2). Demographics from the ABS Census 2021.

8,596Population (ABS 2021)
+-4.4%5-year growth
$94,600Median household income
258Franchises recruiting nearby
Opportunity score42/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Keilor

258 franchise systems are recruiting new territories that cover Keilor:

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Keilor on the map

Where Keilor sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

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Top 3 recommended franchise categories

1. Quick-Service Food

42
Strong $350,000$900,000 · 34 recruiting
Why Quick-Service Food in Keilor?

2. Coffee & Café

40
Strong $118,000$450,000 · 13 recruiting
Why Coffee & Café in Keilor?

3. Hair & Barber

34
Strong $140,000$380,000 · 11 recruiting
Why Hair & Barber in Keilor?

What it costs to start in Keilor

Franchise fees don’t change by suburb, but the categories that fit Keilor best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyKeilor fit
Quick-Service Food$350K$900K$50,0007.0%42
Coffee & Café$118K$450K$45,0006.5%40
Hair & Barber$140K$380K$40,0006.5%34
Food & Beverage$250K$750K$50,0007.0%29
Bakery & Dessert$200K$550K$45,0006.5%26
Retail$180K$600K$45,0005.5%24

Fees: Q2 2026 Fee Index. The fit score blendsKeilor’s demand, competition, demographics and growth, see methodology.

Keilor snapshot

Keilor vs Victoria average
MetricKeilorState avgDifference
Population8,59618,304-53%
Median household income$94,600$94,6950%
5-year population growth-4.4%30.4%-34.8 pts

Community & demographics

Who lives in Keilor, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Keilor community profile (ABS Census 2021)
MeasureKeilorWhat it signals for franchising
Median age45 yearsBroad working-age and family customer base
Average household size2.6 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,820/wkOverall spending power of the local market
Median family income$2,232/wkDiscretionary spend of family households
Median personal income$760/wkIndividual earnings, a labour-cost and spend signal
Median rent$396/wkCost of living and a proxy for commercial rents
Median mortgage$2,019/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Keilor (210011228). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Keilor lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Keilor housing & workforce (ABS Census 2021)
MeasureKeilorWhat it signals for franchising
Renting11.9%Owner-heavy, settled households with steadier local spend
Owned with a mortgage34.5%Working homeowners, family services and home categories
Owned outright48.2%Older, established, lower-debt households
Separate houses87.3%Suburban, car-based, drive-to trade area
Flats & apartments0.2%Low density, destination retail and services
Family households77.4%Family-led demand, education, food and household services
Lone-person households21.4%Fewer single-person homes
Unemployment rate4%Tight labour market, strong incomes but harder hiring

Source: ABS Census 2021, Keilor, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Quick-Service Food viability: High

The quick-service food opportunity in Keilor scores 42 out of 100. With a population of 8,596, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($94,600) sits below the state average ($94,695), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Coffee & Café1LowGap
Quick-Service Food1LowGap
Hair & Barber1LowGap
Food & Beverage1LowGap
Bakery & Dessert1HighSaturated
Retail1HighSaturated

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Keilor compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Keilor8,596$94,600-4.4%Quick-Service Food42
Yarrawonga8,593$59,7007.1%Quick-Service Food43
Coburg North8,513$103,0004.9%Quick-Service Food52
Ararat8,470$63,2001.0%Quick-Service Food37
Stawell8,467$61,6002.9%Quick-Service Food39
Derrimut8,748$118,1000.7%Quick-Service Food54
Bright - Mount Beauty8,857$72,6006.7%Quick-Service Food47

Keep exploring Keilor & Victoria

Frequently asked questions

What franchise is best for Keilor?

Based on population, income, growth and competition data, Quick-Service Food scores highest for Keilor at 42/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.

How much does a franchise cost in Keilor?

Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.

Is Keilor good for a coffee franchise?

It's promising: a coffee & café franchise scores 40/100 in Keilor, with about 1 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.