Franchise opportunities in Pascoe Vale South, VIC
Geography: this report covers the Pascoe Vale South area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Pascoe Vale South
258 franchise systems are recruiting new territories that cover Pascoe Vale South:
Bucking Bull
Burger Urge
Advanced Hair Studio
Barber Industries
Acai Brothers
Boost Juice
Pascoe Vale South on the map
Where Pascoe Vale South sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Pascoe Vale South…
Top 3 recommended franchise categories
1. Quick-Service Food
603. Food & Beverage
49What it costs to start in Pascoe Vale South
Franchise fees don’t change by suburb, but the categories that fit Pascoe Vale South best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Pascoe Vale South fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 60 |
| Hair & Barber | $140K–$380K | $40,000 | 6.5% | 54 |
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 49 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 45 |
| Retail | $180K–$600K | $45,000 | 5.5% | 43 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 41 |
Fees: Q2 2026 Fee Index. The fit score blendsPascoe Vale South’s demand, competition, demographics and growth, see methodology.
Pascoe Vale South snapshot
| Metric | Pascoe Vale South | State avg | Difference |
|---|---|---|---|
| Population | 10,463 | 18,304 | -43% |
| Median household income | $116,700 | $94,695 | +23% |
| 5-year population growth | 0.0% | 30.4% | -30.4 pts |
Community & demographics
Who lives in Pascoe Vale South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Pascoe Vale South | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 2.7 people | Family-heavy, favours food, education and household services |
| Median household income | $2,245/wk | Overall spending power of the local market |
| Median family income | $2,761/wk | Discretionary spend of family households |
| Median personal income | $954/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $421/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,167/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Pascoe Vale South (206011109). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Pascoe Vale South lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Pascoe Vale South | What it signals for franchising |
|---|---|---|
| Renting | 23.8% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 37.2% | Working homeowners, family services and home categories |
| Owned outright | 36.9% | Older, established, lower-debt households |
| Separate houses | 80.3% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 8.5% | Low density, destination retail and services |
| Family households | 74.2% | Family-led demand, education, food and household services |
| Lone-person households | 21.6% | Fewer single-person homes |
| Unemployment rate | 3.7% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Pascoe Vale South, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Pascoe Vale South scores 60 out of 100. With a population of 10,463, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($116,700) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Medium | Competitive |
| Retail | 1 | High | Saturated |
| Beauty & Health | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Pascoe Vale South compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Pascoe Vale South | 10,463 | $116,700 | 0.0% | Quick-Service Food | 60 |
| Mansfield (Vic.) | 10,463 | $69,200 | 17.1% | Quick-Service Food | 56 |
| Rowville - South | 10,462 | $122,900 | -4.9% | Quick-Service Food | 59 |
| Kyneton | 10,499 | $88,100 | 7.3% | Quick-Service Food | 59 |
| Northcote - West | 10,424 | $120,500 | -1.0% | Quick-Service Food | 60 |
| Newtown (Vic.) | 10,408 | $108,800 | -0.7% | Quick-Service Food | 58 |
| Kingsbury | 10,549 | $89,800 | -11.8% | Quick-Service Food | 50 |
Keep exploring Pascoe Vale South & Victoria
By category in Pascoe Vale South
Nearby Victoria areas
Frequently asked questions
What franchise is best for Pascoe Vale South?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Pascoe Vale South at 60/100, competition sits below typical metro density. The next best are Hair & Barber and Food & Beverage.
How much does a franchise cost in Pascoe Vale South?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Pascoe Vale South good for a coffee franchise?
It's a tighter market: a coffee & café franchise scores 40/100 in Pascoe Vale South, with about 2 existing operators in the trade area (Saturated suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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