Franchise opportunities in Stawell, VIC
Geography: this report covers the Stawell area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Stawell
258 franchise systems are recruiting new territories that cover Stawell:
Bucking Bull
Burger Urge
Cafe2U
Coolabah Tree Cafe
Advanced Hair Studio
Barber Industries
Stawell on the map
Where Stawell sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Stawell…
Top 3 recommended franchise categories
What it costs to start in Stawell
Franchise fees don’t change by suburb, but the categories that fit Stawell best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Stawell fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 39 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 36 |
| Hair & Barber | $140K–$380K | $40,000 | 6.5% | 30 |
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 26 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 23 |
| Retail | $180K–$600K | $45,000 | 5.5% | 21 |
Fees: Q2 2026 Fee Index. The fit score blendsStawell’s demand, competition, demographics and growth, see methodology.
Stawell snapshot
| Metric | Stawell | State avg | Difference |
|---|---|---|---|
| Population | 8,467 | 18,304 | -54% |
| Median household income | $61,600 | $94,695 | -35% |
| 5-year population growth | 2.9% | 30.4% | -27.5 pts |
Community & demographics
Who lives in Stawell, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Stawell | What it signals for franchising |
|---|---|---|
| Median age | 48 years | Older market, skews to health, home and aged-support services |
| Average household size | 2.2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,184/wk | Overall spending power of the local market |
| Median family income | $1,554/wk | Discretionary spend of family households |
| Median personal income | $675/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $214/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,010/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Stawell (215011392). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Stawell lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Stawell | What it signals for franchising |
|---|---|---|
| Renting | 22% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 27.7% | Working homeowners, family services and home categories |
| Owned outright | 45.8% | Older, established, lower-debt households |
| Separate houses | 92% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 4% | Low density, destination retail and services |
| Family households | 62.8% | Broad household mix |
| Lone-person households | 34% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 3.8% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Stawell, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Stawell scores 39 out of 100. With a population of 8,467, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($61,600) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Coffee & Café | 1 | Low | Gap |
| Quick-Service Food | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Medium | Competitive |
| Bakery & Dessert | 1 | High | Saturated |
| Retail | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Stawell compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Stawell | 8,467 | $61,600 | 2.9% | Quick-Service Food | 39 |
| Ararat | 8,470 | $63,200 | 1.0% | Quick-Service Food | 37 |
| Coburg North | 8,513 | $103,000 | 4.9% | Quick-Service Food | 52 |
| Yarrawonga | 8,593 | $59,700 | 7.1% | Quick-Service Food | 43 |
| Keilor | 8,596 | $94,600 | -4.4% | Quick-Service Food | 42 |
| Trafalgar (Vic.) | 8,319 | $75,500 | 6.3% | Quick-Service Food | 45 |
| Bendigo Surrounds - South | 8,311 | $106,100 | 13.1% | Quick-Service Food | 56 |
Keep exploring Stawell & Victoria
By category in Stawell
Nearby Victoria areas
Frequently asked questions
What franchise is best for Stawell?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Stawell at 39/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.
How much does a franchise cost in Stawell?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Stawell good for a coffee franchise?
It's promising: a coffee & café franchise scores 36/100 in Stawell, with about 1 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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