Franchise opportunities in Upwey - Tecoma, VIC
Geography: this report covers the Upwey - Tecoma area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Upwey - Tecoma
258 franchise systems are recruiting new territories that cover Upwey - Tecoma:
Bucking Bull
Burger Urge
Cafe2U
Coolabah Tree Cafe
Advanced Hair Studio
Barber Industries
Upwey - Tecoma on the map
Where Upwey - Tecoma sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Upwey - Tecoma…
Top 3 recommended franchise categories
1. Quick-Service Food
56What it costs to start in Upwey - Tecoma
Franchise fees don’t change by suburb, but the categories that fit Upwey - Tecoma best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Upwey - Tecoma fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 56 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 50 |
| Hair & Barber | $140K–$380K | $40,000 | 6.5% | 48 |
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 43 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 39 |
| Retail | $180K–$600K | $45,000 | 5.5% | 37 |
Fees: Q2 2026 Fee Index. The fit score blendsUpwey - Tecoma’s demand, competition, demographics and growth, see methodology.
Upwey - Tecoma snapshot
| Metric | Upwey - Tecoma | State avg | Difference |
|---|---|---|---|
| Population | 9,848 | 18,304 | -46% |
| Median household income | $111,700 | $94,695 | +18% |
| 5-year population growth | -1.9% | 30.4% | -32.3 pts |
Community & demographics
Who lives in Upwey - Tecoma, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Upwey - Tecoma | What it signals for franchising |
|---|---|---|
| Median age | 41 years | Broad working-age and family customer base |
| Average household size | 2.7 people | Family-heavy, favours food, education and household services |
| Median household income | $2,148/wk | Overall spending power of the local market |
| Median family income | $2,477/wk | Discretionary spend of family households |
| Median personal income | $902/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $375/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,950/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Upwey - Tecoma (211051284). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Upwey - Tecoma lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Upwey - Tecoma | What it signals for franchising |
|---|---|---|
| Renting | 10.8% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 53.5% | Working homeowners, family services and home categories |
| Owned outright | 34% | Older, established, lower-debt households |
| Separate houses | 97.7% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.6% | Low density, destination retail and services |
| Family households | 78.8% | Family-led demand, education, food and household services |
| Lone-person households | 19.3% | Fewer single-person homes |
| Unemployment rate | 4% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Upwey - Tecoma, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Upwey - Tecoma scores 56 out of 100. With a population of 9,848, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($111,700) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Coffee & Café | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Medium | Competitive |
| Retail | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Upwey - Tecoma compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Upwey - Tecoma | 9,848 | $111,700 | -1.9% | Quick-Service Food | 56 |
| Mount Evelyn | 9,866 | $106,300 | -2.1% | Quick-Service Food | 54 |
| Wangaratta Surrounds | 9,867 | $78,100 | 2.2% | Quick-Service Food | 51 |
| Daylesford | 9,874 | $69,800 | 8.3% | Quick-Service Food | 53 |
| Reservoir - North West | 9,881 | $75,000 | -5.7% | Quick-Service Food | 44 |
| Korumburra | 9,787 | $72,000 | 5.8% | Quick-Service Food | 52 |
| Bundoora - East | 9,920 | $88,700 | -3.6% | Quick-Service Food | 49 |
Keep exploring Upwey - Tecoma & Victoria
By category in Upwey - Tecoma
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Frequently asked questions
What franchise is best for Upwey - Tecoma?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Upwey - Tecoma at 56/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.
How much does a franchise cost in Upwey - Tecoma?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Upwey - Tecoma good for a coffee franchise?
It's promising: a coffee & café franchise scores 50/100 in Upwey - Tecoma, with about 1 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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