Franchise opportunities in Dianella - South, WA
Geography: this report covers the Dianella - South area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Dianella - South
161 franchise systems are recruiting new territories that cover Dianella - South:
Acai Brothers
Boost Juice
Cold Rock Ice Creamery
Donut Bros
Bucking Bull
Chatime
Dianella - South on the map
Where Dianella - South sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Dianella - South…
Top 3 recommended franchise categories
2. Bakery & Dessert
513. Quick-Service Food
49What it costs to start in Dianella - South
Franchise fees don’t change by suburb, but the categories that fit Dianella - South best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Dianella - South fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 53 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 51 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 49 |
| Retail | $180K–$600K | $45,000 | 5.5% | 48 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 47 |
| Mortgage & Finance | $45K–$140K | $30,000 | 8.0% | 47 |
Fees: Q2 2026 Fee Index. The fit score blendsDianella - South’s demand, competition, demographics and growth, see methodology.
Dianella - South snapshot
| Metric | Dianella - South | State avg | Difference |
|---|---|---|---|
| Population | 13,396 | 16,989 | -21% |
| Median household income | $79,500 | $98,804 | -20% |
| 5-year population growth | 3.0% | 9.0% | -6.0 pts |
Community & demographics
Who lives in Dianella - South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Dianella - South | What it signals for franchising |
|---|---|---|
| Median age | 41 years | Broad working-age and family customer base |
| Average household size | 2.2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,528/wk | Overall spending power of the local market |
| Median family income | $2,148/wk | Discretionary spend of family households |
| Median personal income | $817/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $340/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,900/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Dianella - South (505021302). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Dianella - South lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Dianella - South | What it signals for franchising |
|---|---|---|
| Renting | 29.3% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 32.7% | Working homeowners, family services and home categories |
| Owned outright | 34.9% | Older, established, lower-debt households |
| Separate houses | 61.4% | Mixed density, more walk-in potential |
| Flats & apartments | 5.1% | Low density, destination retail and services |
| Family households | 60.9% | Broad household mix |
| Lone-person households | 34.9% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 5% | Around the national average |
Source: ABS Census 2021, Dianella - South, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Dianella - South scores 53 out of 100. With a population of 13,396, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($79,500) sits below the state average ($98,804), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Dianella - South compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Dianella - South | 13,396 | $79,500 | 3.0% | Food & Beverage | 53 |
| Swan View - Greenmount - Midvale | 13,299 | $75,600 | 7.3% | Food & Beverage | 56 |
| Tuart Hill - Joondanna | 13,245 | $82,600 | 5.7% | Food & Beverage | 56 |
| Hocking - Pearsall | 13,552 | $109,000 | 14.0% | Bakery & Dessert | 66 |
| South Bunbury - Bunbury | 13,213 | $77,300 | 5.7% | Food & Beverage | 55 |
| Kingsley | 13,598 | $104,600 | 0.7% | Bakery & Dessert | 57 |
| Mundaring | 13,739 | $104,700 | 4.6% | Bakery & Dessert | 61 |
Keep exploring Dianella - South & Western Australia
By category in Dianella - South
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Frequently asked questions
What franchise is best for Dianella - South?
Based on population, income, growth and competition data, Food & Beverage scores highest for Dianella - South at 53/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Dianella - South?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Dianella - South good for a coffee franchise?
It's promising: a coffee & café franchise scores 46/100 in Dianella - South, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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