Franchise opportunities in Wellard (West) - Bertram, WA
Geography: this report covers the Wellard (West) - Bertram area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Wellard (West) - Bertram
161 franchise systems are recruiting new territories that cover Wellard (West) - Bertram:
Bucking Bull
Chatime
Jim's Antennas
Jim's Bathrooms
Amazing Clean
Electrodry Carpet Cleaning
Wellard (West) - Bertram on the map
Where Wellard (West) - Bertram sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Wellard (West) - Bertram…
Top 3 recommended franchise categories
1. Quick-Service Food
822. Home & Trade Services
78What it costs to start in Wellard (West) - Bertram
Franchise fees don’t change by suburb, but the categories that fit Wellard (West) - Bertram best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Wellard (West) - Bertram fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 82 |
| Home & Trade Services | $45K–$180K | $35,000 | 8.0% | 78 |
| Cleaning | $30K–$120K | $25,000 | 9.0% | 76 |
| Health & Medical | $180K–$650K | $48,000 | 6.0% | 74 |
| Hair & Barber | $140K–$380K | $40,000 | 6.5% | 73 |
| Automotive | $120K–$500K | $45,000 | 7.5% | 72 |
Fees: Q2 2026 Fee Index. The fit score blendsWellard (West) - Bertram’s demand, competition, demographics and growth, see methodology.
Wellard (West) - Bertram snapshot
| Metric | Wellard (West) - Bertram | State avg | Difference |
|---|---|---|---|
| Population | 18,673 | 16,989 | +10% |
| Median household income | $107,500 | $98,804 | +9% |
| 5-year population growth | 29.4% | 9.0% | +20.4 pts |
Community & demographics
Who lives in Wellard (West) - Bertram, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wellard (West) - Bertram | What it signals for franchising |
|---|---|---|
| Median age | 31 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 3 people | Family-heavy, favours food, education and household services |
| Median household income | $2,068/wk | Overall spending power of the local market |
| Median family income | $2,207/wk | Discretionary spend of family households |
| Median personal income | $942/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $350/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,800/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Wellard (West) - Bertram (507031169). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Wellard (West) - Bertram lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Wellard (West) - Bertram | What it signals for franchising |
|---|---|---|
| Renting | 28.1% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 61.3% | Working homeowners, family services and home categories |
| Owned outright | 8.8% | Fewer outright owners, younger area |
| Separate houses | 95.8% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 2% | Low density, destination retail and services |
| Family households | 80.2% | Family-led demand, education, food and household services |
| Lone-person households | 16.4% | Fewer single-person homes |
| Unemployment rate | 5.1% | Around the national average |
Source: ABS Census 2021, Wellard (West) - Bertram, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Wellard (West) - Bertram scores 82 out of 100. With a population of 18,673, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($107,500) runs above the state average ($98,804), supporting discretionary spend. Population is growing at 29.4% over five years, ahead of the state pace of 9.0%, new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Home & Trade Services | 1 | Low | Gap |
| Cleaning | 1 | Low | Gap |
| Quick-Service Food | 2 | Low | Gap |
| Health & Medical | 1 | Low | Gap |
| Hair & Barber | 2 | Low | Gap |
| Automotive | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Wellard (West) - Bertram compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Wellard (West) - Bertram | 18,673 | $107,500 | 29.4% | Quick-Service Food | 82 |
| Innaloo - Doubleview | 19,119 | $106,600 | 9.7% | Cleaning | 75 |
| Scarborough | 18,212 | $109,600 | 10.4% | Quick-Service Food | 79 |
| Subiaco - Shenton Park | 18,174 | $111,400 | 5.5% | Quick-Service Food | 77 |
| Ballajura | 19,192 | $89,700 | -0.8% | Cleaning | 62 |
| Success - Hammond Park | 18,130 | $118,200 | 17.1% | Quick-Service Food | 82 |
| Melville | 18,036 | $119,200 | 6.9% | Quick-Service Food | 79 |
Keep exploring Wellard (West) - Bertram & Western Australia
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Frequently asked questions
What franchise is best for Wellard (West) - Bertram?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Wellard (West) - Bertram at 82/100, competition sits below typical metro density. The next best are Home & Trade Services and Cleaning.
How much does a franchise cost in Wellard (West) - Bertram?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Wellard (West) - Bertram good for a coffee franchise?
It's promising: a coffee & café franchise scores 68/100 in Wellard (West) - Bertram, with about 3 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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