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Fitness & Wellbeing · head-to-head

Anytime Fitness vs Plus Fitness

A Anytime Fitness franchise costs $350,000–$975,000 all-in, versus $249,000–$550,000 for Plus Fitness. Plus Fitness has the lower entry cost. Anytime Fitness is the larger network (600 vs 250 Australian outlets). On ongoing fees, Anytime Fitness charges an undisclosed royalty and Plus Fitness charges an undisclosed royalty.

Figures as at July 2026 (Anytime Fitness) and July 2026 (Plus Fitness). Confirm both against the disclosure document.

Side by side

Anytime FitnessPlus Fitness
Total investment (all-in)$350,000–$975,000$249,000–$550,000
Initial franchise fee$42,500$30,000
Fit-out & equipment$150,000–$250,000$150,000–$300,000
Working capital$60,000$40,000
Royalty
Marketing levy
Term5 years5 years
Australian outlets600250
CategoryFitness & WellbeingFitness & Wellbeing

Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.

Which is cheaper to get into?

Plus Fitness is the cheaper way in, its establishment range starts at $249,000 against $350,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site.

Both in context

Anytime Fitness and Plus Fitness are both fitness & wellbeing systems. The category median all-in investment is $200,000$900,000 with a 6.0% median royalty (Fee Index, n=63). See where each sits against the field in the Fitness & Wellbeing Fee Index.

Common questions

Is Anytime Fitness or Plus Fitness cheaper to buy?

Plus Fitness has the lower entry cost. Anytime Fitness costs $350,000–$975,000 all-in versus $249,000–$550,000 for Plus Fitness. These are establishment ranges including working capital, always verify against the disclosure document.

Which has more locations, Anytime Fitness or Plus Fitness?

Anytime Fitness is the larger network, with 600 Australian outlets versus 250 for Plus Fitness.

What royalty do Anytime Fitness and Plus Fitness charge?

Anytime Fitness charges an undisclosed royalty. Plus Fitness charges an undisclosed royalty. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.

Should I choose Anytime Fitness or Plus Fitness?

It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.

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