Home Instead Australia vs Simply Helping
Figures as at July 2026 (Home Instead Australia) and July 2026 (Simply Helping). Confirm both against the disclosure document.
Side by side
| Home Instead Australia | Simply Helping | |
|---|---|---|
| Total investment (all-in) | $98,000–$125,000 | From $95,000 |
| Initial franchise fee | $54,000 | $95,000 |
| Fit-out & equipment | $15,000–$40,000 | — |
| Working capital | $60,000 | — |
| Royalty | 5.0% | — |
| Marketing levy | 2.0% | — |
| Term | 5 years | — |
| Australian outlets | 39 | 15 |
| Category | Aged & Disability Support | Aged & Disability Support |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
Simply Helping is the cheaper way in, its establishment range starts at $95,000 against $98,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site.
Both in context
Home Instead Australia and Simply Helping are both aged & disability support systems. The category median all-in investment is $90,000–$300,000 with a 6.5% median royalty (Fee Index, n=37). See where each sits against the field in the Aged & Disability Support Fee Index.
Common questions
Is Home Instead Australia or Simply Helping cheaper to buy?
Simply Helping has the lower entry cost. Home Instead Australia costs $98,000–$125,000 all-in versus From $95,000 for Simply Helping. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Home Instead Australia or Simply Helping?
Home Instead Australia is the larger network, with 39 Australian outlets versus 15 for Simply Helping.
What royalty do Home Instead Australia and Simply Helping charge?
Home Instead Australia charges 5.0% royalty and a 2.0% marketing levy. Simply Helping charges an undisclosed royalty. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Home Instead Australia or Simply Helping?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.