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Guide

Franchise vs dealership vs distributorship

Franchise, dealership, distributorship, the terms get used loosely, but the arrangements are genuinely different. Here is how.

EH

Eliza Harding

Senior Content Analyst · B.Bus (Accounting), 9 years in franchise research

Legally reviewed by James Whitmore. Last updated 4 September 2026 · 7 min read.

What's the difference between a franchise, a dealership and a distributorship?

All three let you sell someone else's products or brand, but the degree of control and the regulation differ. A franchise licenses a whole business system and brand, and the franchisor controls how you operate, it is governed by the Franchising Code 2025. A dealership authorises you to sell a supplier's products (often under their brand) but with more independence in how you run your business. A distributorship is essentially a supply arrangement, you buy products to resell, with the least control over branding and operations. Note that some dealership and distribution arrangements can still fall under the Franchising Code if they meet its definition, so the label alone does not decide the law.

How much control you keep

  • Franchise, least independence, the franchisor controls the system, brand and standards; most support.
  • Dealership, more independence, you sell their products but run your business more your own way.
  • Distributorship, most independence, largely a supply-and-resell relationship, least brand control and support.

Regulation is the catch

The important legal point is that the label does not settle whether the Franchising Code applies. An arrangement called a dealership or distributorship can still meet the Code's definition of a franchise, and if it does, the Code's protections and obligations apply regardless of what it is called. Do not assume you are outside the Code just because the contract avoids the word franchise.

If you are offered a dealership or distributorship, have a lawyer check whether it actually meets the Franchising Code definition. If it does, you get, and owe, the Code's protections and obligations.

Which suits you

Choose based on how much support and structure you want versus independence. A franchise gives you a proven system and brand at the cost of control; a dealership or distributorship gives you more freedom but less support and brand power. In every case, understand the contract and whether the Code applies before you sign.

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Frequently asked questions

Is a dealership the same as a franchise?

Not usually, a dealership generally gives you more independence in running your business than a franchise, which licenses a whole system and brand. But a dealership can still fall under the Franchising Code if it meets the definition, so the label alone does not decide the law.

What is the difference between a distributor and a franchisee?

A distributor essentially buys products to resell, with little control over branding or operations and no franchise system. A franchisee licenses a complete business system and brand and must operate the franchisor's way, with Code protections and obligations.

Does the Franchising Code apply to dealerships?

It can. If a dealership or distribution arrangement meets the Franchising Code's definition of a franchise, the Code applies regardless of what the contract calls it. Have a lawyer check before assuming you are outside it.

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