Franchising Code penalties in 2026: $218,400 per breach and the $10 million tier
Almost every obligation in the Franchising Code has carried a civil penalty since 1 April 2025. Here is what a breach can cost, which rules sit in the $10 million tier, and how penalty units turn into dollars.
What are the penalties for breaching the Franchising Code?
- A penalty unit is $364 for conduct from 1 July 2026. It was $330 from 7 November 2024 to 30 June 2026, when 600 units was $198,000.
- In the higher tier, an individual faces up to $500,000 per contravention.
- The ACCC can issue infringement notices instead of going to court: 60 penalty units for a company ($21,840) or 12 for an individual ($4,368).
- The higher tier isn't new: the 2014 Code has applied it to the equivalent obligations since 2022.
- Unfair contract terms are a separate regime: since 9 November 2023, penalties of up to the greatest of $50 million, 3 times the benefit or 30% of turnover.
What is a penalty unit worth, and what does 600 units cost?
Penalties are set in Commonwealth penalty units, so the dollar figures rise when the unit is indexed. The ACCC's August 2026 Venue Smart notices, for 2024–25 conduct, totalled $59,400 across three notices, which equals three lots of 60 units at $330 and suggests the value at the time of the conduct applies.
- 1 July 2023 to 6 November 2024: at $313 a unit, 600 units was $187,800, and an infringement notice was $18,780 for a company or $3,756 for an individual.
- 7 November 2024 to 30 June 2026: at $330 a unit, 600 units was $198,000, and a notice was $19,800 for a company or $3,960 for an individual.
- From 1 July 2026: at $364 a unit, 600 units is $218,400, and a notice is $21,840 for a company or $4,368 for an individual.
- The maximum applies to each contravention, so repeated failures, such as several late fund statements, can multiply the exposure.
Which Franchising Code provisions carry civil penalties?
Under s11, a subsection, or a section without subsections, that ends with the words 'civil penalty' is a civil penalty provision. Grouped by topic, they are:
- Good faith: s18(1), (4) and (5).
- Before signing: s20(1) disclosure document, s21(2) annual update, s22(1) information statement, s23(6) and (8) consideration period and refunds, s24(3) transfers, and s26 and s27(1) signed statements.
- Documents during the relationship: s29 leases, s30(1) related agreements, s31(2) fund statements, s33 updates on request, s36(2) and (3) end-of-term notices, and s37 records.
- Agreement terms: s38(1) legal costs, s39(1) releases, s40(2) jurisdiction, s41 dispute costs, s42 restraints, s43(2), (3) and (5) early termination compensation, s44(2) return on investment and s47 capex discussion.
- Transfers and cooling-off: s49(2) and (5), s51(1), and s53(2) and (4).
- Ending the agreement: s54(2), s55(2) and (3), s56(3), s57(2) and s58(3).
- Conduct during the term: s60(1) capex, s61(2) to (4) funds, s62 backdated variations, s63(1) and (3) former franchisee information, s65(1), s66 and s67.
- Disputes: s74(3) attending mediation or conciliation, and s80(8) attending arbitration.
- New car dealers: s85(2) to (5) end-of-term notices and s87 wind-down plans.
- Register: s92(2), s93(2) and s94(2).
Not penalised: s25 (form of documents), s32 (a franchisee's request), s48 (a transfer request), s69 (complaint procedure), s72 (dispute notice) and s86 (a dealer's notice).
The higher tier: which breaches carry $10 million?
- Section 34(1) and (2): giving franchisees and prospects new financial documents, and written notice of materially relevant facts within 14 days.
- Section 45(2), (3) and (5): new vehicle dealership agreements must provide early termination compensation and a buy-back of vehicles, parts and special tools, and can't exclude other compensation.
- Section 46(2): new vehicle dealership agreements must give the dealer a reasonable opportunity to make a return on its investment.
- Section 64: a franchisor must not restrict or impair the freedom of franchisees or prospective franchisees to form an association or associate for a lawful purpose.
- For a company, the maximum is the greatest of $10 million; 3 times the benefit reasonably attributable to the contravention, if a court can work it out; or, if not, 10% of adjusted turnover for the 12 months ending at the end of the month of the contravention (s17). For an individual, it is $500,000.
The ACCC's fines page labels the association rule 'section 36'. In the current Code it is s64, and in the 2014 Code it was clause 33.
Who can be penalised?
- Franchisors, which most of the obligations bind.
- Franchisees too, in places: the good faith obligation in s18(1) binds every party to a franchise agreement and carries 600 penalty units.
- Individuals: the Competition and Consumer Act caps an individual at $500,000 for the higher-tier provisions and 600 penalty units for others (s51AE(2A)).
- People involved in a company's breach: the Act covers related contraventions, such as aiding, inducing or being knowingly concerned in a company's contravention of an industry code.
- Directors have been penalised personally in franchising cases: in 2021 Megasave's sole director was ordered to pay $120,000 under the Australian Consumer Law.
- Master franchisors and subfranchisors can be franchisors or franchisees for Code purposes, depending on the relationship (s6).
What else can follow a breach?
- Infringement notices, which the ACCC can issue within 12 months of an alleged contravention. Paying one isn't an admission.
- Court-enforceable undertakings under s87B of the Competition and Consumer Act. In December 2023, Delicia Franchising paid an $11,100 notice and gave an undertaking including a corrective notice and a 3-year compliance program.
- Court orders, including injunctions and compliance programs. Breaching them is contempt: Ultra Tune was fined $1.5 million in March 2024 for breaching orders made in 2019.
- Redress for franchisees: a court can order redress for people who weren't parties to an industry code case (s51ADB of the Act). Separately, in a 2021 misleading conduct case, Megasave and its director were ordered to pay $500,000 in partial redress to affected franchisees.
- Public warning notices, which the ACCC can issue if it suspects a contravention causing detriment and a warning is in the public interest (s51ADA).
- Private claims, because franchisees can take their own action for loss caused by a breach.
- Publicity: the Australian Small Business and Family Enterprise Ombudsman can name franchisors that refuse to take part in, or withdraw from, an ADR process (s16 and s78).
The biggest franchising penalties so far
- Jump Loops, 2021: $23 million, for false or misleading representations and wrongly accepting payments from franchisees.
- Geowash, 2019: $4.2 million against the company, its director and its franchising manager, for false or misleading representations and failing to act in good faith.
- SensaSlim, 2016: $3.55 million, for misleading and deceptive conduct before the Code was remade in 2015.
- Ultra Tune, 2019: $2.6 million, reduced to $2 million on appeal, including for marketing fund statements that lacked sufficient detail.
- Megasave, 29 April 2021: $1.9 million, plus $120,000 against its sole director and $500,000 in partial redress, after it admitted liability by consent in March 2021.
- Most of these penalties were for misleading conduct under the Australian Consumer Law, sometimes alongside Code breaches.
For franchisees: what the penalties mean for you
- Penalties and infringement notice payments go to the Commonwealth, not to franchisees.
- Getting money back needs your own claim, a settlement, an undertaking or a court redress order.
- Report suspected breaches to the ACCC, and use the Ombudsman's dispute service for disputes with your franchisor.
- A franchisor's enforcement history should appear in item 4 of its disclosure document, and new matters may trigger s34 notices.
- Get legal advice before you withhold fees or stop trading over a breach, because those steps can put you in breach yourself.
Checklist: managing penalty exposure
- Your compliance calendar lists every penalty-bearing deadline, from the 7-day information statement to the annual Register confirmation.
- The higher-tier obligations, s34 and s64, have a board-level owner.
- Agreement templates are checked against the terms the Code bans or requires.
- Records are kept for 6 years, so you can prove compliance.
- You know how to respond to an infringement notice within 28 days.
- Unfair contract terms are reviewed separately from Code compliance.
Sources
- Franchising Code of Conduct: Competition and Consumer (Industry Codes, Franchising) Regulations 2024, Federal Register of Legislation
- Competition and Consumer (Industry Codes, Franchising) Regulation 2014 (the 2014 Code), Federal Register of Legislation
- Competition and Consumer Act 2010, Part IVB (industry codes), Federal Register of Legislation
- Penalty unit value from 1 July 2026 (F2026N00424), Federal Register of Legislation
- ASIC: Fines and penalties (penalty unit values)
- ACCC: Fines and penalties
- ACCC: Submission to the Franchising Code of Conduct review (September 2023)
- ACCC: Megasave and Gary Bourne to pay penalties for misleading prospective franchisees (29 April 2021)
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Frequently asked questions
What is the maximum penalty for breaching the Franchising Code?
For most provisions, 600 penalty units per contravention, which is $218,400 for conduct from 1 July 2026. For materially relevant facts (s34), new car dealer compensation and return on investment (s45 and s46) and franchisee associations (s64), a company faces the greatest of $10 million, 3 times the benefit or 10% of turnover, and an individual $500,000.
How much is a penalty unit in 2026?
$364 for conduct from 1 July 2026, set by the Crimes (Amount of a Penalty Unit) Instrument 2026. It was $330 from 7 November 2024 to 30 June 2026, and $313 from 1 July 2023 to 6 November 2024. So 600 penalty units is $218,400 today, up from $198,000 at the previous $330 value.
Which Franchising Code breaches carry the $10 million penalty?
Four groups: s34(1) and (2) on new financial documents and materially relevant facts; s45(2), (3) and (5) on compensation and buy-backs in new vehicle dealership agreements; s46(2) on a dealer's reasonable opportunity to earn a return; and s64 on franchisees' freedom to form or join associations. The same tier has applied to the equivalent 2014 Code clauses since 2022.
Are Franchising Code penalties new?
Not entirely. The 2014 Code already had civil penalties for some obligations, and in 2022 its maximum rose from 300 to 600 penalty units and the $10 million tier was added. What changed on 1 April 2025 is that almost every substantive obligation in the new Code became a civil penalty provision.
Can a franchisee be penalised under the Code?
Yes, in some cases. The good faith obligation in s18(1) binds every party to a franchise agreement, franchisees included, and carries up to 600 penalty units. Most other penalty provisions are obligations on franchisors. People involved in a company's breach, such as directors, can also face penalties under the Competition and Consumer Act.
Do Code penalties get paid to franchisees?
No. Penalties and infringement notice payments go to the Commonwealth. Franchisees recover money through their own claims, settlements, court redress orders, such as the $500,000 ordered against Megasave and its director in 2021, or undertakings, such as Retail Food Group's $5 million payment to Michel's Patisserie franchisees agreed in December 2022.
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