Franchise opportunities in Goulburn Surrounds, NSW
Geography: this report covers the Goulburn Surrounds area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Goulburn Surrounds
263 franchise systems are recruiting new territories that cover Goulburn Surrounds:
Auntie Anne's
Bakers Delight
Bucking Bull
Burger Urge
7-Eleven Australia
Amber Tiles
Goulburn Surrounds on the map
Where Goulburn Surrounds sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Goulburn Surrounds…
Top 3 franchise categories by opportunity score
2. Quick-Service Food
55What it costs to start in Goulburn Surrounds
Franchise fees don’t change by suburb, but the categories that fit Goulburn Surrounds best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Goulburn Surrounds fit |
|---|---|---|---|---|
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 58 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 55 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 55 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 53 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 52 |
| Lawn & Garden | $18,000–$49,000 | Not enough data | Not enough data | 52 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Goulburn Surrounds’s demand, competition, demographics and growth, see methodology.
Goulburn Surrounds snapshot
| Metric | Goulburn Surrounds | Typical NSW area | Difference |
|---|---|---|---|
| Population | 13,794 | 14,643 | -6% |
| Median household income | $78,800 | $99,300 | -21% |
| 5-year population growth | 6.9% | 2.0% | +4.9 pts |
Community & demographics
Who lives in Goulburn Surrounds, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Goulburn Surrounds | What it signals for franchising |
|---|---|---|
| Median age | 48 years | Older market, skews to health, home and aged-support services |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,516/wk | Overall spending power of the local market |
| Median family income | $1,922/wk | Discretionary spend of family households |
| Median personal income | $735/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $300/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Goulburn Surrounds (101051540). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Goulburn Surrounds lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Goulburn Surrounds | What it signals for franchising |
|---|---|---|
| Renting | 12.6% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 33.3% | Working homeowners, family services and home categories |
| Owned outright | 48.5% | Older, established, lower-debt households |
| Separate houses | 97.8% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.2% | Low density, destination retail and services |
| Family households | 73% | Family-led demand, education, food and household services |
| Lone-person households | 25.3% | Fewer single-person homes |
| Unemployment rate | 3.3% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Goulburn Surrounds, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Goulburn Surrounds scores 58 out of 100. With a population of 13,794, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($78,800) sits below the typical comparable area in the state ($99,300), which can favour value-led formats. Population is growing at 6.9% over five years, ahead of the typical comparable area in the state (2.0%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Goulburn Surrounds compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Goulburn Surrounds | 13,794 | $78,800 | 6.9% | Bakery & Dessert | 58 |
| Liverpool - West | 13,774 | $64,200 | 0.6% | Bakery & Dessert | 47 |
| Mosman - North | 13,822 | $146,700 | -6.1% | Bakery & Dessert | 61 |
| Narwee - Beverly Hills | 13,822 | $85,600 | -3.3% | Bakery & Dessert | 51 |
| Redfern | 13,849 | $110,000 | -5.6% | Bakery & Dessert | 57 |
| Kingsford | 13,720 | $98,500 | -16.5% | Bakery & Dessert | 52 |
| Lilyfield - Rozelle | 13,870 | $159,100 | -5.5% | Bakery & Dessert | 62 |
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Frequently asked questions
What franchise is best for Goulburn Surrounds?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Goulburn Surrounds at 58/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.
How much does a franchise cost in Goulburn Surrounds?
Fees don't vary by suburb. Across the Bakery & Dessert systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $350,000–$625,000 (41 systems) and a $50,000 median initial fee (5 systems) nationally. See the Fee Index for every category.
Is Goulburn Surrounds good for a coffee franchise?
It's promising: a coffee & café franchise scores 52/100 in Goulburn Surrounds, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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