Franchise opportunities in Potts Point - Woolloomooloo, NSW
Geography: this report covers the Potts Point - Woolloomooloo area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Potts Point - Woolloomooloo
263 franchise systems are recruiting new territories that cover Potts Point - Woolloomooloo:
Potts Point - Woolloomooloo on the map
Where Potts Point - Woolloomooloo sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
3. Home & Trade Services
63What it costs to start in Potts Point - Woolloomooloo
Franchise fees don’t change by suburb, but the categories that fit Potts Point - Woolloomooloo best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Potts Point - Woolloomooloo fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 69 |
| Cleaning | $27,000–$80,000 | $12,000 | Not enough data | 64 |
| Home & Trade Services | $51,000–$128,000 | Not enough data | Not enough data | 63 |
| Health & Medical | $396,000–$775,000 | Not enough data | Not enough data | 60 |
| Hair & Barber | $243,000–$482,000 | Not enough data | Not enough data | 59 |
| Automotive | $156,000–$500,000 | $40,000 | 6.5% | 57 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Potts Point - Woolloomooloo’s demand, competition, demographics and growth, see methodology.
Potts Point - Woolloomooloo snapshot
| Metric | Potts Point - Woolloomooloo | Typical NSW area | Difference |
|---|---|---|---|
| Population | 18,445 | 14,643 | +26% |
| Median household income | $106,100 | $99,300 | +7% |
| 5-year population growth | -19.0% | 2.0% | -21.0 pts |
Community & demographics
Who lives in Potts Point - Woolloomooloo, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Potts Point - Woolloomooloo | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 1.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,041/wk | Overall spending power of the local market |
| Median family income | $3,565/wk | Discretionary spend of family households |
| Median personal income | $1,534/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $490/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,500/mo | Homeowner cost base in the area |
| People per bedroom | 1 | Denser housing, larger or shared households |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Potts Point - Woolloomooloo (117031333). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Potts Point - Woolloomooloo lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Potts Point - Woolloomooloo | What it signals for franchising |
|---|---|---|
| Renting | 64.1% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 15.7% | Working homeowners, family services and home categories |
| Owned outright | 18% | Fewer outright owners, younger area |
| Separate houses | 0.3% | Mixed density, more walk-in potential |
| Flats & apartments | 89.1% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 33.5% | Broad household mix |
| Lone-person households | 60.6% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 5% | Around the national average |
Source: ABS Census 2021, Potts Point - Woolloomooloo, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Potts Point - Woolloomooloo scores 69 out of 100. With a population of 18,445, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($106,100) runs above the typical comparable area in the state ($99,300), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Home & Trade Services | 1 | Low | Gap |
| Cleaning | 1 | Low | Gap |
| Quick-Service Food | 2 | Low | Gap |
| Health & Medical | 1 | Low | Gap |
| Hair & Barber | 2 | Low | Gap |
| Automotive | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Potts Point - Woolloomooloo compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Potts Point - Woolloomooloo | 18,445 | $106,100 | -19.0% | Quick-Service Food | 69 |
| Laurieton - Bonny Hills | 18,418 | $56,600 | 8.3% | Quick-Service Food | 67 |
| Drummoyne - Rodd Point | 18,409 | $143,200 | -4.7% | Quick-Service Food | 75 |
| Bankstown - South | 18,508 | $70,500 | 11.1% | Quick-Service Food | 71 |
| Oatlands - Dundas Valley | 18,563 | $95,600 | 0.6% | Quick-Service Food | 71 |
| Ballina Surrounds | 18,300 | $81,400 | 6.1% | Quick-Service Food | 71 |
| Cabramatta West - Mount Pritchard | 18,299 | $74,900 | 3.3% | Quick-Service Food | 68 |
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Frequently asked questions
What franchise is best for Potts Point - Woolloomooloo?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Potts Point - Woolloomooloo at 69/100, competition sits below typical metro density. The next best are Cleaning and Home & Trade Services.
How much does a franchise cost in Potts Point - Woolloomooloo?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Potts Point - Woolloomooloo good for a coffee franchise?
It's promising: a coffee & café franchise scores 54/100 in Potts Point - Woolloomooloo, with about 3 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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