Franchise opportunities in Wagga Wagga Surrounds, NSW
Geography: this report covers the Wagga Wagga Surrounds area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Wagga Wagga Surrounds
263 franchise systems are recruiting new territories that cover Wagga Wagga Surrounds:
Bucking Bull
Burger Urge
7-Eleven Australia
Amber Tiles
Hire A Hubby
James Home Services
Wagga Wagga Surrounds on the map
Where Wagga Wagga Surrounds sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Wagga Wagga Surrounds…
Top 3 recommended franchise categories
1. Quick-Service Food
763. Home & Trade Services
72What it costs to start in Wagga Wagga Surrounds
Franchise fees don’t change by suburb, but the categories that fit Wagga Wagga Surrounds best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Wagga Wagga Surrounds fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 76 |
| Retail | $180K–$600K | $45,000 | 5.5% | 73 |
| Home & Trade Services | $45K–$180K | $35,000 | 8.0% | 72 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 71 |
| Cleaning | $30K–$120K | $25,000 | 9.0% | 71 |
| Massage & Wellness | $120K–$400K | $38,000 | 6.0% | 71 |
Fees: Q2 2026 Fee Index. The fit score blendsWagga Wagga Surrounds’s demand, competition, demographics and growth, see methodology.
Wagga Wagga Surrounds snapshot
| Metric | Wagga Wagga Surrounds | State avg | Difference |
|---|---|---|---|
| Population | 17,834 | 20,009 | -11% |
| Median household income | $90,900 | $100,267 | -9% |
| 5-year population growth | 18.3% | 13.0% | +5.3 pts |
Community & demographics
Who lives in Wagga Wagga Surrounds, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wagga Wagga Surrounds | What it signals for franchising |
|---|---|---|
| Median age | 36 years | Broad working-age and family customer base |
| Average household size | 2.7 people | Family-heavy, favours food, education and household services |
| Median household income | $1,748/wk | Overall spending power of the local market |
| Median family income | $2,056/wk | Discretionary spend of family households |
| Median personal income | $856/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $280/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,490/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Wagga Wagga Surrounds (113031271). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Wagga Wagga Surrounds lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Wagga Wagga Surrounds | What it signals for franchising |
|---|---|---|
| Renting | 18.9% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 38.8% | Working homeowners, family services and home categories |
| Owned outright | 36.8% | Older, established, lower-debt households |
| Separate houses | 96.4% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 1.7% | Low density, destination retail and services |
| Family households | 75.7% | Family-led demand, education, food and household services |
| Lone-person households | 21.5% | Fewer single-person homes |
| Unemployment rate | 2.3% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Wagga Wagga Surrounds, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Wagga Wagga Surrounds scores 76 out of 100. With a population of 17,834, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($90,900) sits below the state average ($100,267), which can favour value-led formats. Population is growing at 18.3% over five years, ahead of the state pace of 13.0%, new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Retail | 1 | Low | Gap |
| Home & Trade Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Wagga Wagga Surrounds compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Wagga Wagga Surrounds | 17,834 | $90,900 | 18.3% | Quick-Service Food | 76 |
| Rutherford (North) - Aberglasslyn | 17,835 | $95,400 | 10.8% | Quick-Service Food | 76 |
| Belmont - Bennetts Green | 17,850 | $80,000 | -2.0% | Quick-Service Food | 62 |
| Bondi Junction - Waverly | 17,861 | $133,400 | -1.1% | Quick-Service Food | 75 |
| Albury - East | 17,861 | $93,200 | 16.6% | Quick-Service Food | 76 |
| Oran Park | 17,786 | $122,100 | 263.7% | Quick-Service Food | 85 |
| Kellyville - East | 17,767 | $158,700 | -2.5% | Quick-Service Food | 75 |
Keep exploring Wagga Wagga Surrounds & New South Wales
By category in Wagga Wagga Surrounds
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Frequently asked questions
What franchise is best for Wagga Wagga Surrounds?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Wagga Wagga Surrounds at 76/100, competition sits below typical metro density. The next best are Retail and Home & Trade Services.
How much does a franchise cost in Wagga Wagga Surrounds?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Wagga Wagga Surrounds good for a coffee franchise?
It's promising: a coffee & café franchise scores 61/100 in Wagga Wagga Surrounds, with about 3 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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