Franchise opportunities in Wiley Park, NSW
Top 3 recommended franchise categories
1. Quick-Service Food
43Wiley Park snapshot
| Metric | Wiley Park | State avg | Difference |
|---|---|---|---|
| Population | 10,212 | 20,009 | -49% |
| Median household income | $64,900 | $100,267 | -35% |
| 5-year population growth | -4.4% | 13.0% | -17.4 pts |
Community & demographics
Who lives in Wiley Park, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wiley Park | What it signals for franchising |
|---|---|---|
| Median age | 31 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 3 people | Family-heavy, favours food, education and household services |
| Median household income | $1,248/wk | Overall spending power of the local market |
| Median family income | $1,325/wk | Discretionary spend of family households |
| Median personal income | $550/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $350/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,703/mo | Homeowner cost base in the area |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Wiley Park (119021574). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Wiley Park scores 43 out of 100. With a population of 10,212, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($64,900) sits below the state average ($100,267), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Coffee & Café | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Medium | Competitive |
| Retail | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Wiley Park
Bucking Bull
Burger Urge
Cafe2U
Coolabah Tree Cafe
Advanced Hair Studio
Barber Industries
How Wiley Park compares to nearby areas
| Location | Population | Score | Top category |
|---|---|---|---|
| Wiley Park | 10,212 | 43 | Quick-Service Food |
| Newcastle | 322,278 | 77 | Bakery & Dessert |
| Parramatta | 256,729 | 79 | Pet Services |
| Geelong | 268,277 | 75 | Pet Services |
| Gold Coast | 699,226 | 84 | Quick-Service Food |
Frequently asked questions
What franchise is best for Wiley Park?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Wiley Park at 43/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.
How much does a franchise cost in Wiley Park?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Wiley Park good for a coffee franchise?
It's promising: a coffee & café franchise scores 38/100 in Wiley Park, with about 1 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.