Franchise opportunities in Drayton - Harristown, QLD
Geography: this report covers the Drayton - Harristown area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Drayton - Harristown
250 franchise systems are recruiting new territories that cover Drayton - Harristown:
Beefy's
Bucking Bull
Advanced Hair Studio
Barber Industries
Boost Juice
Fasta Pasta
Drayton - Harristown on the map
Where Drayton - Harristown sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Drayton - Harristown
Franchise fees don’t change by suburb, but the categories that fit Drayton - Harristown best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Drayton - Harristown fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 52 |
| Hair & Barber | $243,000–$482,000 | Not enough data | Not enough data | 45 |
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 42 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 37 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 36 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 33 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Drayton - Harristown’s demand, competition, demographics and growth, see methodology.
Drayton - Harristown snapshot
| Metric | Drayton - Harristown | Typical QLD area | Difference |
|---|---|---|---|
| Population | 10,940 | 11,872 | -8% |
| Median household income | $62,100 | $90,700 | -32% |
| 5-year population growth | 5.1% | 5.3% | -0.2 pts |
Community & demographics
Who lives in Drayton - Harristown, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Drayton - Harristown | What it signals for franchising |
|---|---|---|
| Median age | 37 years | Broad working-age and family customer base |
| Average household size | 2.3 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,194/wk | Overall spending power of the local market |
| Median family income | $1,515/wk | Discretionary spend of family households |
| Median personal income | $649/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $295/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,300/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Drayton - Harristown (317011447). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Drayton - Harristown lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Drayton - Harristown | What it signals for franchising |
|---|---|---|
| Renting | 39.7% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 26.5% | Working homeowners, family services and home categories |
| Owned outright | 25.9% | Fewer outright owners, younger area |
| Separate houses | 70.2% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 6.8% | Low density, destination retail and services |
| Family households | 60.1% | Broad household mix |
| Lone-person households | 35.8% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 6.9% | Around the national average |
Source: ABS Census 2021, Drayton - Harristown, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Drayton - Harristown scores 52 out of 100. With a population of 10,940, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($62,100) sits below the typical comparable area in the state ($90,700), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Medium | Competitive |
| Beauty & Health | 1 | Medium | Competitive |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Drayton - Harristown compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Drayton - Harristown | 10,940 | $62,100 | 5.1% | Quick-Service Food | 52 |
| Nudgee - Banyo | 10,948 | $120,000 | 9.0% | Quick-Service Food | 70 |
| Condon - Rasmussen | 10,951 | $71,800 | 2.1% | Quick-Service Food | 52 |
| Yarrabilba | 10,922 | $83,400 | 160.9% | Quick-Service Food | 64 |
| Clayfield | 10,914 | $100,400 | -0.4% | Quick-Service Food | 57 |
| Moorooka | 10,990 | $97,000 | 1.4% | Quick-Service Food | 59 |
| Bundaberg Surrounds - South | 10,873 | $53,100 | 9.6% | Quick-Service Food | 54 |
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Frequently asked questions
What franchise is best for Drayton - Harristown?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Drayton - Harristown at 52/100, competition sits below typical metro density. The next best are Hair & Barber and Food & Beverage.
How much does a franchise cost in Drayton - Harristown?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Drayton - Harristown good for a coffee franchise?
It's a tighter market: a coffee & café franchise scores 33/100 in Drayton - Harristown, with about 2 existing operators in the trade area (Saturated suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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