Franchise opportunities in Wurtulla - Birtinya, QLD
Geography: this report covers the Wurtulla - Birtinya area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Wurtulla - Birtinya
250 franchise systems are recruiting new territories that cover Wurtulla - Birtinya:
Beefy's
Bucking Bull
Advanced Hair Studio
Barber Industries
Boost Juice
Fasta Pasta
Wurtulla - Birtinya on the map
Where Wurtulla - Birtinya sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Wurtulla - Birtinya…
Top 3 franchise categories by opportunity score
What it costs to start in Wurtulla - Birtinya
Franchise fees don’t change by suburb, but the categories that fit Wurtulla - Birtinya best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Wurtulla - Birtinya fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 65 |
| Hair & Barber | $243,000–$482,000 | Not enough data | Not enough data | 59 |
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 54 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 51 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 48 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 46 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Wurtulla - Birtinya’s demand, competition, demographics and growth, see methodology.
Wurtulla - Birtinya snapshot
| Metric | Wurtulla - Birtinya | Typical QLD area | Difference |
|---|---|---|---|
| Population | 10,783 | 11,872 | -9% |
| Median household income | $92,500 | $90,700 | +2% |
| 5-year population growth | 34.2% | 5.3% | +28.9 pts |
Community & demographics
Who lives in Wurtulla - Birtinya, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wurtulla - Birtinya | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,779/wk | Overall spending power of the local market |
| Median family income | $2,092/wk | Discretionary spend of family households |
| Median personal income | $824/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $480/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,000/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Wurtulla - Birtinya (316021424). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Wurtulla - Birtinya lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Wurtulla - Birtinya | What it signals for franchising |
|---|---|---|
| Renting | 41.8% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 28.7% | Working homeowners, family services and home categories |
| Owned outright | 26.3% | Fewer outright owners, younger area |
| Separate houses | 66.4% | Mixed density, more walk-in potential |
| Flats & apartments | 21% | Low density, destination retail and services |
| Family households | 70.3% | Family-led demand, education, food and household services |
| Lone-person households | 23.1% | Fewer single-person homes |
| Unemployment rate | 4.3% | Around the national average |
Source: ABS Census 2021, Wurtulla - Birtinya, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Wurtulla - Birtinya scores 65 out of 100. With a population of 10,783, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($92,500) runs above the typical comparable area in the state ($90,700), supporting discretionary spend. Population is growing at 34.2% over five years, ahead of the typical comparable area in the state (5.3%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Medium | Competitive |
| Mortgage & Finance | 1 | Medium | Competitive |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Wurtulla - Birtinya compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Wurtulla - Birtinya | 10,783 | $92,500 | 34.2% | Quick-Service Food | 65 |
| Peregian Springs | 10,804 | $96,900 | 44.3% | Quick-Service Food | 67 |
| Norman Gardens | 10,828 | $92,500 | 4.7% | Quick-Service Food | 60 |
| Ormeau (East) - Stapylton | 10,847 | $102,400 | 13.9% | Quick-Service Food | 67 |
| Greenslopes | 10,713 | $100,900 | 11.5% | Quick-Service Food | 66 |
| Bli Bli | 10,860 | $88,300 | 27.6% | Quick-Service Food | 64 |
| Kelso | 10,862 | $84,800 | 0.0% | Quick-Service Food | 53 |
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Frequently asked questions
What franchise is best for Wurtulla - Birtinya?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Wurtulla - Birtinya at 65/100, competition sits below typical metro density. The next best are Hair & Barber and Food & Beverage.
How much does a franchise cost in Wurtulla - Birtinya?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Wurtulla - Birtinya good for a coffee franchise?
It's a tighter market: a coffee & café franchise scores 46/100 in Wurtulla - Birtinya, with about 2 existing operators in the trade area (Saturated suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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