Franchise opportunities in Bacchus Marsh, VIC
Geography: this report covers the Bacchus Marsh area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Bacchus Marsh
258 franchise systems are recruiting new territories that cover Bacchus Marsh:
Bucking Bull
Burger Urge
Barry Plant
Belle Property
Hey Dee Ho
Kumon Australia
Bacchus Marsh on the map
Where Bacchus Marsh sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Bacchus Marsh…
Top 3 recommended franchise categories
1. Quick-Service Food
813. Education & Tutoring
77What it costs to start in Bacchus Marsh
Franchise fees don’t change by suburb, but the categories that fit Bacchus Marsh best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Bacchus Marsh fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 81 |
| Real Estate | $80K–$300K | $35,000 | 8.0% | 80 |
| Education & Tutoring | $60K–$180K | $40,000 | 7.5% | 77 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 75 |
| Pet Services | $45K–$200K | $30,000 | 7.5% | 75 |
| Fitness & Wellbeing | $200K–$900K | $40,000 | 6.0% | 74 |
Fees: Q2 2026 Fee Index. The fit score blendsBacchus Marsh’s demand, competition, demographics and growth, see methodology.
Bacchus Marsh snapshot
| Metric | Bacchus Marsh | State avg | Difference |
|---|---|---|---|
| Population | 25,057 | 18,304 | +37% |
| Median household income | $94,000 | $94,695 | -1% |
| 5-year population growth | 19.4% | 30.4% | -11.0 pts |
Community & demographics
Who lives in Bacchus Marsh, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Bacchus Marsh | What it signals for franchising |
|---|---|---|
| Median age | 37 years | Broad working-age and family customer base |
| Average household size | 2.7 people | Family-heavy, favours food, education and household services |
| Median household income | $1,807/wk | Overall spending power of the local market |
| Median family income | $2,156/wk | Discretionary spend of family households |
| Median personal income | $823/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $340/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Bacchus Marsh (213041353). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Bacchus Marsh lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Bacchus Marsh | What it signals for franchising |
|---|---|---|
| Renting | 20.7% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 47.8% | Working homeowners, family services and home categories |
| Owned outright | 28.4% | Fewer outright owners, younger area |
| Separate houses | 90.1% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.8% | Low density, destination retail and services |
| Family households | 75.4% | Family-led demand, education, food and household services |
| Lone-person households | 22.8% | Fewer single-person homes |
| Unemployment rate | 4% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Bacchus Marsh, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Bacchus Marsh scores 81 out of 100. With a population of 25,057, there is a solid customer base, enough to sustain about 3 quick-service food outlets. At about 3 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($94,000) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
| Quick-Service Food | 3 | Low | Gap |
| Bakery & Dessert | 2 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Bacchus Marsh compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Bacchus Marsh | 25,057 | $94,000 | 19.4% | Quick-Service Food | 81 |
| Doncaster | 25,173 | $82,900 | 15.0% | Quick-Service Food | 78 |
| Bentleigh - McKinnon | 25,202 | $116,500 | 6.9% | Quick-Service Food | 84 |
| Langwarrin | 25,252 | $101,400 | 2.3% | Quick-Service Food | 77 |
| Grovedale - Mount Duneed | 24,827 | $92,500 | 23.4% | Quick-Service Food | 80 |
| Wollert | 24,807 | $102,900 | 161.3% | Quick-Service Food | 84 |
| Torquay | 24,636 | $118,600 | 28.8% | Quick-Service Food | 87 |
Keep exploring Bacchus Marsh & Victoria
By category in Bacchus Marsh
Nearby Victoria areas
Frequently asked questions
What franchise is best for Bacchus Marsh?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Bacchus Marsh at 81/100, competition sits below typical metro density. The next best are Real Estate and Education & Tutoring.
How much does a franchise cost in Bacchus Marsh?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Bacchus Marsh good for a coffee franchise?
It's promising: a coffee & café franchise scores 69/100 in Bacchus Marsh, with about 4 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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