Franchise opportunities in Bentleigh - McKinnon, VIC
Geography: this report covers the Bentleigh - McKinnon area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Bentleigh - McKinnon
258 franchise systems are recruiting new territories that cover Bentleigh - McKinnon:
Bentleigh - McKinnon on the map
Where Bentleigh - McKinnon sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
3. Education & Tutoring
80What it costs to start in Bentleigh - McKinnon
Franchise fees don’t change by suburb, but the categories that fit Bentleigh - McKinnon best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Bentleigh - McKinnon fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 84 |
| Real Estate | $80,000–$350,000 | Not enough data | Not enough data | 84 |
| Education & Tutoring | $48,000–$100,000 | Not enough data | Not enough data | 80 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 79 |
| Pet Services | $27,000–$54,000 | Not enough data | Not enough data | 79 |
| Fitness & Wellbeing | $250,000–$500,000 | $49,000 | Not enough data | 77 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Bentleigh - McKinnon’s demand, competition, demographics and growth, see methodology.
Bentleigh - McKinnon snapshot
| Metric | Bentleigh - McKinnon | Typical VIC area | Difference |
|---|---|---|---|
| Population | 25,202 | 14,123 | +78% |
| Median household income | $116,500 | $96,800 | +20% |
| 5-year population growth | 6.9% | 1.2% | +5.7 pts |
Community & demographics
Who lives in Bentleigh - McKinnon, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Bentleigh - McKinnon | What it signals for franchising |
|---|---|---|
| Median age | 40 years | Broad working-age and family customer base |
| Average household size | 2.6 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,240/wk | Overall spending power of the local market |
| Median family income | $2,863/wk | Discretionary spend of family households |
| Median personal income | $970/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $491/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,500/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Bentleigh - McKinnon (208021174). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Bentleigh - McKinnon lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Bentleigh - McKinnon | What it signals for franchising |
|---|---|---|
| Renting | 28.9% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 34.1% | Working homeowners, family services and home categories |
| Owned outright | 33.5% | Older, established, lower-debt households |
| Separate houses | 57.9% | Mixed density, more walk-in potential |
| Flats & apartments | 19.6% | Low density, destination retail and services |
| Family households | 72.8% | Family-led demand, education, food and household services |
| Lone-person households | 24.1% | Fewer single-person homes |
| Unemployment rate | 4.3% | Around the national average |
Source: ABS Census 2021, Bentleigh - McKinnon, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Bentleigh - McKinnon scores 84 out of 100. With a population of 25,202, there is a solid customer base, enough to sustain about 3 quick-service food outlets. At about 3 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($116,500) runs above the typical comparable area in the state ($96,800), supporting discretionary spend. Population is growing at 6.9% over five years, ahead of the typical comparable area in the state (1.2%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
| Quick-Service Food | 3 | Low | Gap |
| Bakery & Dessert | 2 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Bentleigh - McKinnon compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Bentleigh - McKinnon | 25,202 | $116,500 | 6.9% | Quick-Service Food | 84 |
| Doncaster | 25,173 | $82,900 | 15.0% | Quick-Service Food | 78 |
| Langwarrin | 25,252 | $101,400 | 2.3% | Quick-Service Food | 77 |
| Bacchus Marsh | 25,057 | $94,000 | 19.4% | Quick-Service Food | 81 |
| Grovedale - Mount Duneed | 24,827 | $92,500 | 23.4% | Quick-Service Food | 80 |
| Wollert | 24,807 | $102,900 | 161.3% | Quick-Service Food | 84 |
| Torquay | 24,636 | $118,600 | 28.8% | Quick-Service Food | 87 |
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Frequently asked questions
What franchise is best for Bentleigh - McKinnon?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Bentleigh - McKinnon at 84/100, competition sits below typical metro density. The next best are Real Estate and Education & Tutoring.
How much does a franchise cost in Bentleigh - McKinnon?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Bentleigh - McKinnon good for a coffee franchise?
It's promising: a coffee & café franchise scores 73/100 in Bentleigh - McKinnon, with about 4 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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