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Franchise opportunities in Baranduda - Leneva, VIC

Baranduda - Leneva’s 12,790 residents give it a franchise opportunity score of 69/100. The strongest fit is Food & Beverage (69/100), followed by Bakery & Dessert and Quick-Service Food.

Geography: this report covers the Baranduda - Leneva area (ABS SA2). Demographics from the ABS Census 2021.

12,790Population (ABS 2021)
+37.5%5-year growth
$111,400Median household income
258Franchises recruiting nearby
Opportunity score69/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Baranduda - Leneva

258 franchise systems are recruiting new territories that cover Baranduda - Leneva:

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Baranduda - Leneva on the map

Where Baranduda - Leneva sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

Loading nearby operators in Baranduda - Leneva…

Top 3 recommended franchise categories

1. Food & Beverage

69
Strong $250,000–$750,000 · 9 recruiting
Why Food & Beverage in Baranduda - Leneva?

2. Bakery & Dessert

66
Strong $200,000–$550,000 · 16 recruiting
Why Bakery & Dessert in Baranduda - Leneva?

3. Quick-Service Food

64
Moderate $350,000–$900,000 · 34 recruiting
Why Quick-Service Food in Baranduda - Leneva?

What it costs to start in Baranduda - Leneva

Franchise fees don’t change by suburb, but the categories that fit Baranduda - Leneva best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyBaranduda - Leneva fit
Food & Beverage$250K–$750K$50,0007.0%69
Bakery & Dessert$200K–$550K$45,0006.5%66
Quick-Service Food$350K–$900K$50,0007.0%64
Retail$180K–$600K$45,0005.5%63
Beauty & Health$150K–$480K$42,0006.0%62
Massage & Wellness$120K–$400K$38,0006.0%61

Fees: Q2 2026 Fee Index. The fit score blendsBaranduda - Leneva’s demand, competition, demographics and growth, see methodology.

Baranduda - Leneva snapshot

Baranduda - Leneva vs Victoria average
MetricBaranduda - LenevaState avgDifference
Population12,79018,304-30%
Median household income$111,400$94,695+18%
5-year population growth37.5%30.4%+7.1 pts

Community & demographics

Who lives in Baranduda - Leneva, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Baranduda - Leneva community profile (ABS Census 2021)
MeasureBaranduda - LenevaWhat it signals for franchising
Median age33 yearsYounger market, skews to fitness, quick-service food and services
Average household size2.9 peopleFamily-heavy, favours food, education and household services
Median household income$2,143/wkOverall spending power of the local market
Median family income$2,266/wkDiscretionary spend of family households
Median personal income$977/wkIndividual earnings, a labour-cost and spend signal
Median rent$385/wkCost of living and a proxy for commercial rents
Median mortgage$1,707/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Baranduda - Leneva (204031491). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Baranduda - Leneva lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Baranduda - Leneva housing & workforce (ABS Census 2021)
MeasureBaranduda - LenevaWhat it signals for franchising
Renting21.9%Owner-heavy, settled households with steadier local spend
Owned with a mortgage48.1%Working homeowners, family services and home categories
Owned outright26.7%Fewer outright owners, younger area
Separate houses99.2%Suburban, car-based, drive-to trade area
Flats & apartments0%Low density, destination retail and services
Family households83.2%Family-led demand, education, food and household services
Lone-person households14.6%Fewer single-person homes
Unemployment rate2.9%Tight labour market, strong incomes but harder hiring

Source: ABS Census 2021, Baranduda - Leneva, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Food & Beverage viability: High

The food & beverage opportunity in Baranduda - Leneva scores 69 out of 100. With a population of 12,790, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($111,400) runs above the state average ($94,695), supporting discretionary spend. Population is growing at 37.5% over five years, ahead of the state pace of 30.4%, new demand is still arriving.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Food & Beverage1LowGap
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
Massage & Wellness1LowGap
Mortgage & Finance1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Baranduda - Leneva compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Baranduda - Leneva12,790$111,40037.5%Food & Beverage69
Preston - West12,824$102,400-0.3%Food & Beverage55
Springvale South12,728$78,300-3.8%Food & Beverage46
Hampton Park - East12,858$84,400-1.5%Food & Beverage49
South Morang - North12,714$116,6000.3%Food & Beverage59
Maribyrnong12,712$105,000-1.8%Food & Beverage55
Bayswater12,708$83,7001.0%Food & Beverage51

Keep exploring Baranduda - Leneva & Victoria

Frequently asked questions

What franchise is best for Baranduda - Leneva?

Based on population, income, growth and competition data, Food & Beverage scores highest for Baranduda - Leneva at 69/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.

How much does a franchise cost in Baranduda - Leneva?

Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.

Is Baranduda - Leneva good for a coffee franchise?

It's promising: a coffee & café franchise scores 60/100 in Baranduda - Leneva, with about 2 existing operators in the trade area (Moderate suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.