Franchise opportunities in South Morang - North, VIC
Geography: this report covers the South Morang - North area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in South Morang - North
258 franchise systems are recruiting new territories that cover South Morang - North:
South Morang - North on the map
Where South Morang - North sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
3. Quick-Service Food
54What it costs to start in South Morang - North
Franchise fees don’t change by suburb, but the categories that fit South Morang - North best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | South Morang - North fit |
|---|---|---|---|---|
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 59 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 57 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 54 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 54 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 52 |
| Massage & Wellness | $467,000–$850,000 | Not enough data | Not enough data | 52 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends South Morang - North’s demand, competition, demographics and growth, see methodology.
South Morang - North snapshot
| Metric | South Morang - North | Typical VIC area | Difference |
|---|---|---|---|
| Population | 12,714 | 14,123 | -10% |
| Median household income | $116,600 | $96,800 | +20% |
| 5-year population growth | 0.3% | 1.2% | -0.9 pts |
Community & demographics
Who lives in South Morang - North, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | South Morang - North | What it signals for franchising |
|---|---|---|
| Median age | 35 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 3.2 people | Family-heavy, favours food, education and household services |
| Median household income | $2,242/wk | Overall spending power of the local market |
| Median family income | $2,346/wk | Discretionary spend of family households |
| Median personal income | $866/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $400/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,950/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 South Morang - North (209041435). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How South Morang - North lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | South Morang - North | What it signals for franchising |
|---|---|---|
| Renting | 19% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 57.9% | Working homeowners, family services and home categories |
| Owned outright | 20.7% | Fewer outright owners, younger area |
| Separate houses | 90.6% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0% | Low density, destination retail and services |
| Family households | 86.8% | Family-led demand, education, food and household services |
| Lone-person households | 11.6% | Fewer single-person homes |
| Unemployment rate | 5.2% | Around the national average |
Source: ABS Census 2021, South Morang - North, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in South Morang - North scores 59 out of 100. With a population of 12,714, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($116,600) runs above the typical comparable area in the state ($96,800), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How South Morang - North compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| South Morang - North | 12,714 | $116,600 | 0.3% | Food & Beverage | 59 |
| Maribyrnong | 12,712 | $105,000 | -1.8% | Food & Beverage | 55 |
| Bayswater | 12,708 | $83,700 | 1.0% | Food & Beverage | 51 |
| Springvale South | 12,728 | $78,300 | -3.8% | Food & Beverage | 46 |
| Colac | 12,698 | $65,000 | 2.0% | Food & Beverage | 47 |
| Coburg - East | 12,675 | $101,100 | -4.6% | Food & Beverage | 52 |
| Baranduda - Leneva | 12,790 | $111,400 | 37.5% | Food & Beverage | 69 |
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Frequently asked questions
What franchise is best for South Morang - North?
Based on population, income, growth and competition data, Food & Beverage scores highest for South Morang - North at 59/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in South Morang - North?
Fees don't vary by suburb. Across the Food & Beverage systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $650,000–$1,475,000 (17 systems) nationally. See the Fee Index for every category.
Is South Morang - North good for a coffee franchise?
It's promising: a coffee & café franchise scores 51/100 in South Morang - North, with about 2 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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