Franchise opportunities in Bentleigh East - South, VIC
Geography: this report covers the Bentleigh East - South area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Bentleigh East - South
258 franchise systems are recruiting new territories that cover Bentleigh East - South:
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
7-Eleven Australia
Andersens
Bentleigh East - South on the map
Where Bentleigh East - South sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Bentleigh East - South…
Top 3 recommended franchise categories
1. Bakery & Dessert
652. Quick-Service Food
62What it costs to start in Bentleigh East - South
Franchise fees don’t change by suburb, but the categories that fit Bentleigh East - South best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Bentleigh East - South fit |
|---|---|---|---|---|
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 65 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 62 |
| Retail | $180K–$600K | $45,000 | 5.5% | 62 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 61 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 60 |
| Massage & Wellness | $120K–$400K | $38,000 | 6.0% | 60 |
Fees: Q2 2026 Fee Index. The fit score blendsBentleigh East - South’s demand, competition, demographics and growth, see methodology.
Bentleigh East - South snapshot
| Metric | Bentleigh East - South | State avg | Difference |
|---|---|---|---|
| Population | 14,159 | 18,304 | -23% |
| Median household income | $113,000 | $94,695 | +19% |
| 5-year population growth | 2.8% | 30.4% | -27.6 pts |
Community & demographics
Who lives in Bentleigh East - South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Bentleigh East - South | What it signals for franchising |
|---|---|---|
| Median age | 40 years | Broad working-age and family customer base |
| Average household size | 2.6 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,173/wk | Overall spending power of the local market |
| Median family income | $2,627/wk | Discretionary spend of family households |
| Median personal income | $934/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $490/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,512/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Bentleigh East - South (208021427). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Bentleigh East - South lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Bentleigh East - South | What it signals for franchising |
|---|---|---|
| Renting | 22.8% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 39.3% | Working homeowners, family services and home categories |
| Owned outright | 35.8% | Older, established, lower-debt households |
| Separate houses | 70.2% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 16.1% | Low density, destination retail and services |
| Family households | 76% | Family-led demand, education, food and household services |
| Lone-person households | 21.8% | Fewer single-person homes |
| Unemployment rate | 3.9% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Bentleigh East - South, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Bentleigh East - South scores 65 out of 100. With a population of 14,159, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($113,000) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Bentleigh East - South compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Bentleigh East - South | 14,159 | $113,000 | 2.8% | Bakery & Dessert | 65 |
| Healesville - Yarra Glen | 14,181 | $82,900 | 0.5% | Bakery & Dessert | 54 |
| Coburg - West | 14,184 | $113,700 | -2.3% | Bakery & Dessert | 60 |
| Fawkner | 14,184 | $74,700 | -1.9% | Bakery & Dessert | 50 |
| Beaumaris | 14,123 | $136,300 | -0.9% | Bakery & Dessert | 64 |
| St Kilda - West | 14,090 | $96,100 | -7.0% | Bakery & Dessert | 53 |
| Kings Park (Vic.) | 14,076 | $64,800 | -2.6% | Bakery & Dessert | 46 |
Keep exploring Bentleigh East - South & Victoria
By category in Bentleigh East - South
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Frequently asked questions
What franchise is best for Bentleigh East - South?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Bentleigh East - South at 65/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.
How much does a franchise cost in Bentleigh East - South?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Bentleigh East - South good for a coffee franchise?
It's promising: a coffee & café franchise scores 59/100 in Bentleigh East - South, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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