Franchise opportunities in Healesville - Yarra Glen, VIC
Geography: this report covers the Healesville - Yarra Glen area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Healesville - Yarra Glen
258 franchise systems are recruiting new territories that cover Healesville - Yarra Glen:
Healesville - Yarra Glen on the map
Where Healesville - Yarra Glen sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Healesville - Yarra Glen
Franchise fees don’t change by suburb, but the categories that fit Healesville - Yarra Glen best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Healesville - Yarra Glen fit |
|---|---|---|---|---|
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 54 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 52 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 51 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 50 |
| B2B Services | $63,000–$109,000 | Not enough data | Not enough data | 49 |
| Lawn & Garden | $18,000–$49,000 | Not enough data | Not enough data | 49 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Healesville - Yarra Glen’s demand, competition, demographics and growth, see methodology.
Healesville - Yarra Glen snapshot
| Metric | Healesville - Yarra Glen | Typical VIC area | Difference |
|---|---|---|---|
| Population | 14,181 | 14,123 | +0% |
| Median household income | $82,900 | $96,800 | -14% |
| 5-year population growth | 0.5% | 1.2% | -0.7 pts |
Community & demographics
Who lives in Healesville - Yarra Glen, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Healesville - Yarra Glen | What it signals for franchising |
|---|---|---|
| Median age | 45 years | Broad working-age and family customer base |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,594/wk | Overall spending power of the local market |
| Median family income | $1,971/wk | Discretionary spend of family households |
| Median personal income | $737/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $350/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Healesville - Yarra Glen (211051276). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Healesville - Yarra Glen lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Healesville - Yarra Glen | What it signals for franchising |
|---|---|---|
| Renting | 14.2% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 42.8% | Working homeowners, family services and home categories |
| Owned outright | 40.4% | Older, established, lower-debt households |
| Separate houses | 91.6% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.2% | Low density, destination retail and services |
| Family households | 73.8% | Family-led demand, education, food and household services |
| Lone-person households | 24.2% | Fewer single-person homes |
| Unemployment rate | 3.2% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Healesville - Yarra Glen, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Healesville - Yarra Glen scores 54 out of 100. With a population of 14,181, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($82,900) sits below the typical comparable area in the state ($96,800), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Healesville - Yarra Glen compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Healesville - Yarra Glen | 14,181 | $82,900 | 0.5% | Bakery & Dessert | 54 |
| Coburg - West | 14,184 | $113,700 | -2.3% | Bakery & Dessert | 60 |
| Fawkner | 14,184 | $74,700 | -1.9% | Bakery & Dessert | 50 |
| Bentleigh East - South | 14,159 | $113,000 | 2.8% | Bakery & Dessert | 65 |
| Beaumaris | 14,123 | $136,300 | -0.9% | Bakery & Dessert | 64 |
| Reservoir - South West | 14,244 | $90,600 | -3.6% | Bakery & Dessert | 54 |
| Croydon - West | 14,246 | $88,100 | 3.2% | Bakery & Dessert | 59 |
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Frequently asked questions
What franchise is best for Healesville - Yarra Glen?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Healesville - Yarra Glen at 54/100, competition sits below typical metro density. The next best are Retail and Quick-Service Food.
How much does a franchise cost in Healesville - Yarra Glen?
Fees don't vary by suburb. Across the Bakery & Dessert systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $350,000–$625,000 (41 systems) and a $50,000 median initial fee (5 systems) nationally. See the Fee Index for every category.
Is Healesville - Yarra Glen good for a coffee franchise?
It's promising: a coffee & café franchise scores 48/100 in Healesville - Yarra Glen, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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