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Franchise opportunities in Brunswick East, VIC

Brunswick East’s 12,964 residents give it a franchise opportunity score of 66/100. The strongest fit is Food & Beverage (66/100), followed by Bakery & Dessert and Retail.
12,964Population (ABS 2021)
+10.7%5-year growth
$108,500Median household income
258Franchises recruiting nearby
Opportunity score66/100

Top 3 recommended franchise categories

1. Food & Beverage

66
Strong $250,000$750,000 · 10 recruiting
Why Food & Beverage in Brunswick East? →

2. Bakery & Dessert

64
Strong $200,000$550,000 · 16 recruiting
Why Bakery & Dessert in Brunswick East? →

3. Retail

62
Strong $180,000$600,000 · 17 recruiting
Why Retail in Brunswick East? →

Brunswick East snapshot

Brunswick East vs Victoria average
MetricBrunswick EastState avgDifference
Population12,96418,304-29%
Median household income$108,500$94,695+15%
5-year population growth10.7%30.4%-19.7 pts

Community & demographics

Who lives in Brunswick East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Brunswick East community profile (ABS Census 2021)
MeasureBrunswick EastWhat it signals for franchising
Median age33 yearsYounger market, skews to fitness, quick-service food and services
Average household size2 peopleSmaller households, favours convenience and single-serve formats
Median household income$2,087/wkOverall spending power of the local market
Median family income$2,834/wkDiscretionary spend of family households
Median personal income$1,244/wkIndividual earnings, a labour-cost and spend signal
Median rent$421/wkCost of living and a proxy for commercial rents
Median mortgage$2,000/moHomeowner cost base in the area

Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Brunswick East (206011106). Incomes are median weekly (household income is also shown annualised in the headline stats).

Survival & viability analysis

Food & Beverage viability: High

The food & beverage opportunity in Brunswick East scores 66 out of 100. With a population of 12,964, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($108,500) runs above the state average ($94,695), supporting discretionary spend.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Food & Beverage1LowGap
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
B2B Services1LowGap
Lawn & Garden1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

Available franchise opportunities in Brunswick East

How Brunswick East compares to nearby areas

LocationPopulationScoreTop category
Brunswick East12,96466Food & Beverage
Newcastle322,27878Bakery & Dessert
Parramatta256,72980Pet Services
Geelong268,27775Pet Services
Gold Coast699,22684Quick-Service Food

Frequently asked questions

What franchise is best for Brunswick East?

Based on population, income, growth and competition data, Food & Beverage scores highest for Brunswick East at 66/100, competition sits below typical metro density. The next best are Bakery & Dessert and Retail.

How much does a franchise cost in Brunswick East?

Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.

Is Brunswick East good for a coffee franchise?

It's promising: a coffee & café franchise scores 59/100 in Brunswick East, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.