Franchise opportunities in Fitzroy North, VIC
Geography: this report covers the Fitzroy North area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Fitzroy North
258 franchise systems are recruiting new territories that cover Fitzroy North:
Acai Brothers
Boost Juice
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
Fitzroy North on the map
Where Fitzroy North sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Fitzroy North…
Top 3 recommended franchise categories
3. Quick-Service Food
55What it costs to start in Fitzroy North
Franchise fees don’t change by suburb, but the categories that fit Fitzroy North best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Fitzroy North fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 59 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 57 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 55 |
| Retail | $180K–$600K | $45,000 | 5.5% | 55 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 53 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 52 |
Fees: Q2 2026 Fee Index. The fit score blendsFitzroy North’s demand, competition, demographics and growth, see methodology.
Fitzroy North snapshot
| Metric | Fitzroy North | State avg | Difference |
|---|---|---|---|
| Population | 12,945 | 18,304 | -29% |
| Median household income | $119,600 | $94,695 | +26% |
| 5-year population growth | -1.4% | 30.4% | -31.8 pts |
Community & demographics
Who lives in Fitzroy North, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Fitzroy North | What it signals for franchising |
|---|---|---|
| Median age | 36 years | Broad working-age and family customer base |
| Average household size | 2.2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,300/wk | Overall spending power of the local market |
| Median family income | $3,207/wk | Discretionary spend of family households |
| Median personal income | $1,241/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $481/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,500/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Fitzroy North (206071143). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Fitzroy North lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Fitzroy North | What it signals for franchising |
|---|---|---|
| Renting | 48.6% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 22.1% | Working homeowners, family services and home categories |
| Owned outright | 25.4% | Fewer outright owners, younger area |
| Separate houses | 14.3% | Mixed density, more walk-in potential |
| Flats & apartments | 36.3% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 53.4% | Broad household mix |
| Lone-person households | 34.4% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 3.6% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Fitzroy North, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Fitzroy North scores 59 out of 100. With a population of 12,945, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($119,600) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Fitzroy North compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Fitzroy North | 12,945 | $119,600 | -1.4% | Food & Beverage | 59 |
| Reservoir - South East | 12,939 | $72,900 | -2.3% | Food & Beverage | 46 |
| California Gully - Eaglehawk | 12,932 | $63,600 | 6.6% | Food & Beverage | 51 |
| Brunswick East | 12,964 | $108,500 | 10.7% | Food & Beverage | 66 |
| Cranbourne North - East | 12,925 | $113,600 | 48.2% | Food & Beverage | 70 |
| Noble Park - East | 12,889 | $70,700 | -1.4% | Food & Beverage | 46 |
| Hampton Park - East | 12,858 | $84,400 | -1.5% | Food & Beverage | 49 |
Keep exploring Fitzroy North & Victoria
By category in Fitzroy North
Nearby Victoria areas
Frequently asked questions
What franchise is best for Fitzroy North?
Based on population, income, growth and competition data, Food & Beverage scores highest for Fitzroy North at 59/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Fitzroy North?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Fitzroy North good for a coffee franchise?
It's promising: a coffee & café franchise scores 51/100 in Fitzroy North, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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