Franchise opportunities in Flemington, VIC
Geography: this report covers the Flemington area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Flemington
258 franchise systems are recruiting new territories that cover Flemington:
Flemington on the map
Where Flemington sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Flemington
Franchise fees don’t change by suburb, but the categories that fit Flemington best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Flemington fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 42 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 37 |
| Hair & Barber | $243,000–$482,000 | Not enough data | Not enough data | 33 |
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 28 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 25 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 23 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Flemington’s demand, competition, demographics and growth, see methodology.
Flemington snapshot
| Metric | Flemington | Typical VIC area | Difference |
|---|---|---|---|
| Population | 9,181 | 14,123 | -35% |
| Median household income | $81,700 | $96,800 | -16% |
| 5-year population growth | -14.5% | 1.2% | -15.7 pts |
Community & demographics
Who lives in Flemington, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Flemington | What it signals for franchising |
|---|---|---|
| Median age | 34 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,571/wk | Overall spending power of the local market |
| Median family income | $2,221/wk | Discretionary spend of family households |
| Median personal income | $927/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $324/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,000/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Flemington (206031115). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Flemington lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Flemington | What it signals for franchising |
|---|---|---|
| Renting | 59.4% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 22.6% | Working homeowners, family services and home categories |
| Owned outright | 15.3% | Fewer outright owners, younger area |
| Separate houses | 20.1% | Mixed density, more walk-in potential |
| Flats & apartments | 59.4% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 50.4% | Broad household mix |
| Lone-person households | 42.1% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 6.8% | Around the national average |
Source: ABS Census 2021, Flemington, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Flemington scores 42 out of 100. With a population of 9,181, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($81,700) sits below the typical comparable area in the state ($96,800), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Coffee & Café | 1 | Low | Gap |
| Quick-Service Food | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | High | Saturated |
| Retail | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Flemington compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Flemington | 9,181 | $81,700 | -14.5% | Quick-Service Food | 42 |
| Wyndham Vale - North | 9,176 | $96,800 | 139.3% | Quick-Service Food | 61 |
| Moorabbin - Heatherton | 9,197 | $106,400 | -0.6% | Quick-Service Food | 52 |
| Castlemaine Surrounds | 9,147 | $68,500 | 6.1% | Quick-Service Food | 48 |
| Abbotsford | 9,258 | $114,200 | 5.6% | Quick-Service Food | 61 |
| Alphington - Fairfield | 9,069 | $109,800 | -3.9% | Quick-Service Food | 50 |
| Kialla | 9,067 | $104,100 | 22.4% | Quick-Service Food | 61 |
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Frequently asked questions
What franchise is best for Flemington?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Flemington at 42/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.
How much does a franchise cost in Flemington?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Flemington good for a coffee franchise?
It's promising: a coffee & café franchise scores 37/100 in Flemington, with about 1 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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