Franchise opportunities in Hampton Park - East, VIC
Geography: this report covers the Hampton Park - East area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Hampton Park - East
258 franchise systems are recruiting new territories that cover Hampton Park - East:
Acai Brothers
Boost Juice
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
Hampton Park - East on the map
Where Hampton Park - East sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Hampton Park - East…
Top 3 recommended franchise categories
1. Food & Beverage
492. Bakery & Dessert
473. Quick-Service Food
44What it costs to start in Hampton Park - East
Franchise fees don’t change by suburb, but the categories that fit Hampton Park - East best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Hampton Park - East fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 49 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 47 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 44 |
| Retail | $180K–$600K | $45,000 | 5.5% | 44 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 43 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 42 |
Fees: Q2 2026 Fee Index. The fit score blendsHampton Park - East’s demand, competition, demographics and growth, see methodology.
Hampton Park - East snapshot
| Metric | Hampton Park - East | State avg | Difference |
|---|---|---|---|
| Population | 12,858 | 18,304 | -30% |
| Median household income | $84,400 | $94,695 | -11% |
| 5-year population growth | -1.5% | 30.4% | -31.9 pts |
Community & demographics
Who lives in Hampton Park - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Hampton Park - East | What it signals for franchising |
|---|---|---|
| Median age | 32 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 3.2 people | Family-heavy, favours food, education and household services |
| Median household income | $1,623/wk | Overall spending power of the local market |
| Median family income | $1,654/wk | Discretionary spend of family households |
| Median personal income | $681/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $355/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,600/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Hampton Park - East (212031561). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Hampton Park - East lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Hampton Park - East | What it signals for franchising |
|---|---|---|
| Renting | 27.4% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 46.4% | Working homeowners, family services and home categories |
| Owned outright | 22.8% | Fewer outright owners, younger area |
| Separate houses | 93.1% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.7% | Low density, destination retail and services |
| Family households | 82.1% | Family-led demand, education, food and household services |
| Lone-person households | 14.5% | Fewer single-person homes |
| Unemployment rate | 7.7% | Higher unemployment, price-sensitive spend, easier hiring |
Source: ABS Census 2021, Hampton Park - East, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Hampton Park - East scores 49 out of 100. With a population of 12,858, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($84,400) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Hampton Park - East compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Hampton Park - East | 12,858 | $84,400 | -1.5% | Food & Beverage | 49 |
| Noble Park - East | 12,889 | $70,700 | -1.4% | Food & Beverage | 46 |
| Preston - West | 12,824 | $102,400 | -0.3% | Food & Beverage | 55 |
| Cranbourne North - East | 12,925 | $113,600 | 48.2% | Food & Beverage | 70 |
| Baranduda - Leneva | 12,790 | $111,400 | 37.5% | Food & Beverage | 69 |
| California Gully - Eaglehawk | 12,932 | $63,600 | 6.6% | Food & Beverage | 51 |
| Reservoir - South East | 12,939 | $72,900 | -2.3% | Food & Beverage | 46 |
Keep exploring Hampton Park - East & Victoria
By category in Hampton Park - East
Nearby Victoria areas
Frequently asked questions
What franchise is best for Hampton Park - East?
Based on population, income, growth and competition data, Food & Beverage scores highest for Hampton Park - East at 49/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Hampton Park - East?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Hampton Park - East good for a coffee franchise?
It's promising: a coffee & café franchise scores 41/100 in Hampton Park - East, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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