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Franchise opportunities in Hampton Park - East, VIC

Hampton Park - East’s 12,858 residents give it a franchise opportunity score of 49/100. The strongest fit is Food & Beverage (49/100), followed by Bakery & Dessert and Quick-Service Food.

Geography: this report covers the Hampton Park - East area (ABS SA2). Demographics from the ABS Census 2021.

12,858Population (ABS 2021)
+-1.5%5-year growth
$84,400Median household income
258Franchises recruiting nearby
Opportunity score49/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Hampton Park - East

258 franchise systems are recruiting new territories that cover Hampton Park - East:

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Hampton Park - East on the map

Where Hampton Park - East sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

Loading nearby operators in Hampton Park - East…

Top 3 recommended franchise categories

1. Food & Beverage

49
Strong $250,000–$750,000 · 9 recruiting
Why Food & Beverage in Hampton Park - East?

2. Bakery & Dessert

47
Strong $200,000–$550,000 · 16 recruiting
Why Bakery & Dessert in Hampton Park - East?

3. Quick-Service Food

44
Moderate $350,000–$900,000 · 34 recruiting
Why Quick-Service Food in Hampton Park - East?

What it costs to start in Hampton Park - East

Franchise fees don’t change by suburb, but the categories that fit Hampton Park - East best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyHampton Park - East fit
Food & Beverage$250K–$750K$50,0007.0%49
Bakery & Dessert$200K–$550K$45,0006.5%47
Quick-Service Food$350K–$900K$50,0007.0%44
Retail$180K–$600K$45,0005.5%44
Beauty & Health$150K–$480K$42,0006.0%43
Lawn & Garden$40K–$130K$28,0008.0%42

Fees: Q2 2026 Fee Index. The fit score blendsHampton Park - East’s demand, competition, demographics and growth, see methodology.

Hampton Park - East snapshot

Hampton Park - East vs Victoria average
MetricHampton Park - EastState avgDifference
Population12,85818,304-30%
Median household income$84,400$94,695-11%
5-year population growth-1.5%30.4%-31.9 pts

Community & demographics

Who lives in Hampton Park - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Hampton Park - East community profile (ABS Census 2021)
MeasureHampton Park - EastWhat it signals for franchising
Median age32 yearsYounger market, skews to fitness, quick-service food and services
Average household size3.2 peopleFamily-heavy, favours food, education and household services
Median household income$1,623/wkOverall spending power of the local market
Median family income$1,654/wkDiscretionary spend of family households
Median personal income$681/wkIndividual earnings, a labour-cost and spend signal
Median rent$355/wkCost of living and a proxy for commercial rents
Median mortgage$1,600/moHomeowner cost base in the area
People per bedroom0.9More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Hampton Park - East (212031561). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Hampton Park - East lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Hampton Park - East housing & workforce (ABS Census 2021)
MeasureHampton Park - EastWhat it signals for franchising
Renting27.4%Owner-heavy, settled households with steadier local spend
Owned with a mortgage46.4%Working homeowners, family services and home categories
Owned outright22.8%Fewer outright owners, younger area
Separate houses93.1%Suburban, car-based, drive-to trade area
Flats & apartments0.7%Low density, destination retail and services
Family households82.1%Family-led demand, education, food and household services
Lone-person households14.5%Fewer single-person homes
Unemployment rate7.7%Higher unemployment, price-sensitive spend, easier hiring

Source: ABS Census 2021, Hampton Park - East, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Food & Beverage viability: High

The food & beverage opportunity in Hampton Park - East scores 49 out of 100. With a population of 12,858, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($84,400) sits below the state average ($94,695), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Food & Beverage1LowGap
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
Lawn & Garden1LowGap
Massage & Wellness1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Hampton Park - East compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Hampton Park - East12,858$84,400-1.5%Food & Beverage49
Noble Park - East12,889$70,700-1.4%Food & Beverage46
Preston - West12,824$102,400-0.3%Food & Beverage55
Cranbourne North - East12,925$113,60048.2%Food & Beverage70
Baranduda - Leneva12,790$111,40037.5%Food & Beverage69
California Gully - Eaglehawk12,932$63,6006.6%Food & Beverage51
Reservoir - South East12,939$72,900-2.3%Food & Beverage46

Keep exploring Hampton Park - East & Victoria

Frequently asked questions

What franchise is best for Hampton Park - East?

Based on population, income, growth and competition data, Food & Beverage scores highest for Hampton Park - East at 49/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.

How much does a franchise cost in Hampton Park - East?

Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.

Is Hampton Park - East good for a coffee franchise?

It's promising: a coffee & café franchise scores 41/100 in Hampton Park - East, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.