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Franchise opportunities in Hastings - Somers, VIC

Hastings - Somers’s 24,245 residents give it a franchise opportunity score of 71/100. The strongest fit is Real Estate (71/100), followed by Quick-Service Food and Education & Tutoring.

Geography: this report covers the Hastings - Somers area (ABS SA2). Demographics from the ABS Census 2021.

24,245Population (ABS 2021)
+6.1%5-year growth
$73,200Median household income
258Franchises recruiting nearby
Opportunity score71/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Hastings - Somers

258 franchise systems are recruiting new territories that cover Hastings - Somers:

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Hastings - Somers on the map

Where Hastings - Somers sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

Loading nearby operators in Hastings - Somers…

Top 3 recommended franchise categories

1. Real Estate

71
Strong $80,000$300,000 · 16 recruiting
Why Real Estate in Hastings - Somers?

2. Quick-Service Food

70
Strong $350,000$900,000 · 34 recruiting
Why Quick-Service Food in Hastings - Somers?

3. Education & Tutoring

66
Strong $60,000$180,000 · 3 recruiting
Why Education & Tutoring in Hastings - Somers?

What it costs to start in Hastings - Somers

Franchise fees don’t change by suburb, but the categories that fit Hastings - Somers best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyHastings - Somers fit
Real Estate$80K$300K$35,0008.0%71
Quick-Service Food$350K$900K$50,0007.0%70
Education & Tutoring$60K$180K$40,0007.5%66
Pet Services$45K$200K$30,0007.5%65
Bakery & Dessert$200K$550K$45,0006.5%64
Fitness & Wellbeing$200K$900K$40,0006.0%63

Fees: Q2 2026 Fee Index. The fit score blendsHastings - Somers’s demand, competition, demographics and growth, see methodology.

Hastings - Somers snapshot

Hastings - Somers vs Victoria average
MetricHastings - SomersState avgDifference
Population24,24518,304+32%
Median household income$73,200$94,695-23%
5-year population growth6.1%30.4%-24.3 pts

Community & demographics

Who lives in Hastings - Somers, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Hastings - Somers community profile (ABS Census 2021)
MeasureHastings - SomersWhat it signals for franchising
Median age42 yearsBroad working-age and family customer base
Average household size2.4 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,407/wkOverall spending power of the local market
Median family income$1,839/wkDiscretionary spend of family households
Median personal income$751/wkIndividual earnings, a labour-cost and spend signal
Median rent$330/wkCost of living and a proxy for commercial rents
Median mortgage$1,733/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Hastings - Somers (214021379). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Hastings - Somers lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Hastings - Somers housing & workforce (ABS Census 2021)
MeasureHastings - SomersWhat it signals for franchising
Renting22.4%Owner-heavy, settled households with steadier local spend
Owned with a mortgage36.2%Working homeowners, family services and home categories
Owned outright37.8%Older, established, lower-debt households
Separate houses82.5%Suburban, car-based, drive-to trade area
Flats & apartments0.8%Low density, destination retail and services
Family households69.6%Broad household mix
Lone-person households28.4%Many singles, convenience, fitness and single-serve formats
Unemployment rate3.5%Tight labour market, strong incomes but harder hiring

Source: ABS Census 2021, Hastings - Somers, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Real Estate viability: High

The real estate opportunity in Hastings - Somers scores 71 out of 100. With a population of 24,245, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($73,200) sits below the state average ($94,695), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Real Estate1LowGap
Education & Tutoring1LowGap
Pet Services1LowGap
Childcare & Early Learning1LowGap
Quick-Service Food3LowGap
Bakery & Dessert2LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Hastings - Somers compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Hastings - Somers24,245$73,2006.1%Real Estate71
Highett (East) - Cheltenham24,354$96,4003.9%Quick-Service Food75
Highton24,091$109,8005.7%Real Estate81
Beaconsfield - Officer23,966$111,60077.6%Real Estate86
Torquay24,636$118,60028.8%Quick-Service Food87
Boronia23,837$83,7004.0%Real Estate72
Mickleham - Yuroke23,795$103,100562.4%Real Estate84

Keep exploring Hastings - Somers & Victoria

Frequently asked questions

What franchise is best for Hastings - Somers?

Based on population, income, growth and competition data, Real Estate scores highest for Hastings - Somers at 71/100, competition sits below typical metro density. The next best are Quick-Service Food and Education & Tutoring.

How much does a franchise cost in Hastings - Somers?

Fees don't vary by suburb, Real Estate franchises run $80,000–$300,000 all-in nationally (Q2 2026 Fee Index, n=39). See the Fee Index for the full breakdown.

Is Hastings - Somers good for a coffee franchise?

It's promising: a coffee & café franchise scores 59/100 in Hastings - Somers, with about 4 existing operators in the trade area (Moderate suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.