Franchise opportunities in Highett (East) - Cheltenham, VIC
Top 3 recommended franchise categories
1. Real Estate
762. Quick-Service Food
753. Education & Tutoring
71Highett (East) - Cheltenham snapshot
| Metric | Highett (East) - Cheltenham | State avg | Difference |
|---|---|---|---|
| Population | 24,354 | 18,304 | +33% |
| Median household income | $96,400 | $94,695 | +2% |
| 5-year population growth | 3.9% | 30.4% | -26.5 pts |
Community & demographics
Who lives in Highett (East) - Cheltenham, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Highett (East) - Cheltenham | What it signals for franchising |
|---|---|---|
| Median age | 40 years | Broad working-age and family customer base |
| Average household size | 2.3 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,853/wk | Overall spending power of the local market |
| Median family income | $2,470/wk | Discretionary spend of family households |
| Median personal income | $925/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $421/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,167/mo | Homeowner cost base in the area |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Highett (East) - Cheltenham (208031188). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Highett (East) - Cheltenham scores 76 out of 100. With a population of 24,354, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($96,400) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
| Quick-Service Food | 3 | Low | Gap |
| Bakery & Dessert | 2 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Highett (East) - Cheltenham
Barry Plant
Belle Property
Bucking Bull
Burger Urge
Kumon Australia
NumberWorks'nWords
How Highett (East) - Cheltenham compares to nearby areas
| Location | Population | Score | Top category |
|---|---|---|---|
| Highett (East) - Cheltenham | 24,354 | 76 | Real Estate |
| Newcastle | 322,278 | 78 | Bakery & Dessert |
| Parramatta | 256,729 | 80 | Pet Services |
| Geelong | 268,277 | 75 | Pet Services |
| Gold Coast | 699,226 | 84 | Quick-Service Food |
Frequently asked questions
What franchise is best for Highett (East) - Cheltenham?
Based on population, income, growth and competition data, Real Estate scores highest for Highett (East) - Cheltenham at 76/100, competition sits below typical metro density. The next best are Quick-Service Food and Education & Tutoring.
How much does a franchise cost in Highett (East) - Cheltenham?
Fees don't vary by suburb, Real Estate franchises run $80,000–$300,000 all-in nationally (Q2 2026 Fee Index, n=39). See the Fee Index for the full breakdown.
Is Highett (East) - Cheltenham good for a coffee franchise?
It's promising: a coffee & café franchise scores 65/100 in Highett (East) - Cheltenham, with about 4 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.