Franchise opportunities in Hawthorn - North, VIC
Geography: this report covers the Hawthorn - North area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Hawthorn - North
258 franchise systems are recruiting new territories that cover Hawthorn - North:
Bucking Bull
Burger Urge
Cafe2U
Coolabah Tree Cafe
Advanced Hair Studio
Barber Industries
Hawthorn - North on the map
Where Hawthorn - North sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Hawthorn - North…
Top 3 recommended franchise categories
1. Quick-Service Food
56What it costs to start in Hawthorn - North
Franchise fees don’t change by suburb, but the categories that fit Hawthorn - North best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Hawthorn - North fit |
|---|---|---|---|---|
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 56 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 50 |
| Hair & Barber | $140K–$380K | $40,000 | 6.5% | 48 |
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 43 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 39 |
| Retail | $180K–$600K | $45,000 | 5.5% | 37 |
Fees: Q2 2026 Fee Index. The fit score blendsHawthorn - North’s demand, competition, demographics and growth, see methodology.
Hawthorn - North snapshot
| Metric | Hawthorn - North | State avg | Difference |
|---|---|---|---|
| Population | 10,017 | 18,304 | -45% |
| Median household income | $119,600 | $94,695 | +26% |
| 5-year population growth | -11.9% | 30.4% | -42.3 pts |
Community & demographics
Who lives in Hawthorn - North, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Hawthorn - North | What it signals for franchising |
|---|---|---|
| Median age | 35 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,300/wk | Overall spending power of the local market |
| Median family income | $3,536/wk | Discretionary spend of family households |
| Median personal income | $1,215/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $401/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,800/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Hawthorn - North (207011519). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Hawthorn - North lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Hawthorn - North | What it signals for franchising |
|---|---|---|
| Renting | 42.8% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 24.9% | Working homeowners, family services and home categories |
| Owned outright | 29.7% | Fewer outright owners, younger area |
| Separate houses | 28.3% | Mixed density, more walk-in potential |
| Flats & apartments | 49% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 58.5% | Broad household mix |
| Lone-person households | 33.7% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 4.6% | Around the national average |
Source: ABS Census 2021, Hawthorn - North, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Hawthorn - North scores 56 out of 100. With a population of 10,017, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($119,600) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Coffee & Café | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Medium | Competitive |
| Retail | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Hawthorn - North compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Hawthorn - North | 10,017 | $119,600 | -11.9% | Quick-Service Food | 56 |
| Lalor - East | 10,025 | $63,600 | -4.9% | Quick-Service Food | 42 |
| Kilsyth | 9,980 | $86,000 | 5.4% | Quick-Service Food | 56 |
| Clifton Hill - Alphington | 9,978 | $131,500 | 3.9% | Quick-Service Food | 65 |
| Craigieburn - North West | 9,975 | $97,600 | 73.4% | Quick-Service Food | 64 |
| Moyne - West | 9,967 | $79,100 | 3.8% | Quick-Service Food | 53 |
| Brookfield | 9,948 | $84,600 | 8.7% | Quick-Service Food | 57 |
Keep exploring Hawthorn - North & Victoria
By category in Hawthorn - North
Nearby Victoria areas
Frequently asked questions
What franchise is best for Hawthorn - North?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Hawthorn - North at 56/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.
How much does a franchise cost in Hawthorn - North?
Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.
Is Hawthorn - North good for a coffee franchise?
It's promising: a coffee & café franchise scores 50/100 in Hawthorn - North, with about 1 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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