Franchise opportunities in Moyne - West, VIC
Geography: this report covers the Moyne - West area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Moyne - West
258 franchise systems are recruiting new territories that cover Moyne - West:
Moyne - West on the map
Where Moyne - West sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Moyne - West
Franchise fees don’t change by suburb, but the categories that fit Moyne - West best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Moyne - West fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 53 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 47 |
| Hair & Barber | $243,000–$482,000 | Not enough data | Not enough data | 45 |
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 40 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 36 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 34 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Moyne - West’s demand, competition, demographics and growth, see methodology.
Moyne - West snapshot
| Metric | Moyne - West | Typical VIC area | Difference |
|---|---|---|---|
| Population | 9,967 | 14,123 | -29% |
| Median household income | $79,100 | $96,800 | -18% |
| 5-year population growth | 3.8% | 1.2% | +2.6 pts |
Community & demographics
Who lives in Moyne - West, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Moyne - West | What it signals for franchising |
|---|---|---|
| Median age | 46 years | Older market, skews to health, home and aged-support services |
| Average household size | 2.4 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,522/wk | Overall spending power of the local market |
| Median family income | $1,911/wk | Discretionary spend of family households |
| Median personal income | $758/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $280/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,517/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Moyne - West (217041478). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Moyne - West lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Moyne - West | What it signals for franchising |
|---|---|---|
| Renting | 15.4% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 33% | Working homeowners, family services and home categories |
| Owned outright | 46.3% | Older, established, lower-debt households |
| Separate houses | 95% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.1% | Low density, destination retail and services |
| Family households | 73% | Family-led demand, education, food and household services |
| Lone-person households | 25.1% | Fewer single-person homes |
| Unemployment rate | 2.2% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Moyne - West, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Moyne - West scores 53 out of 100. With a population of 9,967, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($79,100) sits below the typical comparable area in the state ($96,800), which can favour value-led formats. Population is growing at 3.8% over five years, ahead of the typical comparable area in the state (1.2%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Quick-Service Food | 1 | Low | Gap |
| Coffee & Café | 1 | Low | Gap |
| Hair & Barber | 1 | Low | Gap |
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Medium | Competitive |
| Retail | 1 | High | Saturated |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Moyne - West compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Moyne - West | 9,967 | $79,100 | 3.8% | Quick-Service Food | 53 |
| Craigieburn - North West | 9,975 | $97,600 | 73.4% | Quick-Service Food | 64 |
| Clifton Hill - Alphington | 9,978 | $131,500 | 3.9% | Quick-Service Food | 65 |
| Kilsyth | 9,980 | $86,000 | 5.4% | Quick-Service Food | 56 |
| Brookfield | 9,948 | $84,600 | 8.7% | Quick-Service Food | 57 |
| Bunyip - Garfield | 9,940 | $98,600 | 13.5% | Quick-Service Food | 63 |
| Bundoora - East | 9,920 | $88,700 | -3.6% | Quick-Service Food | 49 |
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Frequently asked questions
What franchise is best for Moyne - West?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Moyne - West at 53/100, competition sits below typical metro density. The next best are Coffee & Café and Hair & Barber.
How much does a franchise cost in Moyne - West?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Moyne - West good for a coffee franchise?
It's promising: a coffee & café franchise scores 47/100 in Moyne - West, with about 1 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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