Franchise opportunities in Hawthorn - South, VIC
Geography: this report covers the Hawthorn - South area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Hawthorn - South
258 franchise systems are recruiting new territories that cover Hawthorn - South:
Acai Brothers
Boost Juice
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
Hawthorn - South on the map
Where Hawthorn - South sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Hawthorn - South…
Top 3 recommended franchise categories
2. Bakery & Dessert
473. Quick-Service Food
45What it costs to start in Hawthorn - South
Franchise fees don’t change by suburb, but the categories that fit Hawthorn - South best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Hawthorn - South fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 52 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 47 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 45 |
| Retail | $180K–$600K | $45,000 | 5.5% | 45 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 43 |
| Massage & Wellness | $120K–$400K | $38,000 | 6.0% | 43 |
Fees: Q2 2026 Fee Index. The fit score blendsHawthorn - South’s demand, competition, demographics and growth, see methodology.
Hawthorn - South snapshot
| Metric | Hawthorn - South | State avg | Difference |
|---|---|---|---|
| Population | 12,137 | 18,304 | -34% |
| Median household income | $106,900 | $94,695 | +13% |
| 5-year population growth | -7.9% | 30.4% | -38.3 pts |
Community & demographics
Who lives in Hawthorn - South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Hawthorn - South | What it signals for franchising |
|---|---|---|
| Median age | 34 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,055/wk | Overall spending power of the local market |
| Median family income | $3,116/wk | Discretionary spend of family households |
| Median personal income | $1,207/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $400/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,100/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Hawthorn - South (207011520). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Hawthorn - South lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Hawthorn - South | What it signals for franchising |
|---|---|---|
| Renting | 47.2% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 25% | Working homeowners, family services and home categories |
| Owned outright | 25.1% | Fewer outright owners, younger area |
| Separate houses | 22.1% | Mixed density, more walk-in potential |
| Flats & apartments | 66% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 50.8% | Broad household mix |
| Lone-person households | 41.5% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 4.6% | Around the national average |
Source: ABS Census 2021, Hawthorn - South, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Hawthorn - South scores 52 out of 100. With a population of 12,137, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($106,900) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Hawthorn - South compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Hawthorn - South | 12,137 | $106,900 | -7.9% | Food & Beverage | 52 |
| Carrum - Patterson Lakes | 12,115 | $96,400 | 0.0% | Food & Beverage | 52 |
| Sunshine North | 12,161 | $72,700 | 0.3% | Food & Beverage | 46 |
| St Kilda - Central | 12,086 | $93,000 | -7.1% | Food & Beverage | 48 |
| Mernda - South | 12,086 | $109,700 | 44.6% | Food & Beverage | 66 |
| Endeavour Hills - North | 12,190 | $94,800 | -2.5% | Food & Beverage | 50 |
| Canadian - Mount Clear | 12,206 | $72,600 | 6.1% | Food & Beverage | 52 |
Keep exploring Hawthorn - South & Victoria
By category in Hawthorn - South
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Frequently asked questions
What franchise is best for Hawthorn - South?
Based on population, income, growth and competition data, Food & Beverage scores highest for Hawthorn - South at 52/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Hawthorn - South?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Hawthorn - South good for a coffee franchise?
It's promising: a coffee & café franchise scores 42/100 in Hawthorn - South, with about 2 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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