Franchise opportunities in Maffra, VIC
Geography: this report covers the Maffra area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Maffra
258 franchise systems are recruiting new territories that cover Maffra:
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
7-Eleven Australia
Andersens
Maffra on the map
Where Maffra sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Maffra…
Top 3 recommended franchise categories
What it costs to start in Maffra
Franchise fees don’t change by suburb, but the categories that fit Maffra best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Maffra fit |
|---|---|---|---|---|
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 57 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 54 |
| Retail | $180K–$600K | $45,000 | 5.5% | 54 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 52 |
| Massage & Wellness | $120K–$400K | $38,000 | 6.0% | 52 |
| Mortgage & Finance | $45K–$140K | $30,000 | 8.0% | 52 |
Fees: Q2 2026 Fee Index. The fit score blendsMaffra’s demand, competition, demographics and growth, see methodology.
Maffra snapshot
| Metric | Maffra | State avg | Difference |
|---|---|---|---|
| Population | 14,698 | 18,304 | -20% |
| Median household income | $68,800 | $94,695 | -27% |
| 5-year population growth | 5.2% | 30.4% | -25.2 pts |
Community & demographics
Who lives in Maffra, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Maffra | What it signals for franchising |
|---|---|---|
| Median age | 43 years | Broad working-age and family customer base |
| Average household size | 2.4 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,324/wk | Overall spending power of the local market |
| Median family income | $1,726/wk | Discretionary spend of family households |
| Median personal income | $670/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $250/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,300/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Maffra (205051101). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Maffra lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Maffra | What it signals for franchising |
|---|---|---|
| Renting | 16.4% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 37.5% | Working homeowners, family services and home categories |
| Owned outright | 41.7% | Older, established, lower-debt households |
| Separate houses | 95.4% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 3.8% | Low density, destination retail and services |
| Family households | 70% | Family-led demand, education, food and household services |
| Lone-person households | 28% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 3.9% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Maffra, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Maffra scores 57 out of 100. With a population of 14,698, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($68,800) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Maffra compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Maffra | 14,698 | $68,800 | 5.2% | Bakery & Dessert | 57 |
| Ballarat North - Invermay | 14,701 | $85,500 | 3.4% | Bakery & Dessert | 60 |
| Roxburgh Park - North | 14,848 | $84,200 | 15.7% | Bakery & Dessert | 66 |
| Wattle Glen - Diamond Creek | 14,538 | $129,800 | 1.3% | Bakery & Dessert | 68 |
| Brunswick West | 14,497 | $92,900 | -0.2% | Bakery & Dessert | 58 |
| Narre Warren - South West | 14,900 | $84,000 | 2.4% | Bakery & Dessert | 59 |
| White Hills - Ascot | 14,452 | $87,800 | 21.3% | Bakery & Dessert | 66 |
Keep exploring Maffra & Victoria
By category in Maffra
Nearby Victoria areas
Frequently asked questions
What franchise is best for Maffra?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Maffra at 57/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.
How much does a franchise cost in Maffra?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Maffra good for a coffee franchise?
It's promising: a coffee & café franchise scores 50/100 in Maffra, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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