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Franchise opportunities in Wattle Glen - Diamond Creek, VIC

Wattle Glen - Diamond Creek’s 14,538 residents give it a franchise opportunity score of 69/100. The strongest fit is Bakery & Dessert (69/100), followed by Retail and Quick-Service Food.
14,538Population (ABS 2021)
+1.3%5-year growth
$129,800Median household income
258Franchises recruiting nearby
Opportunity score69/100

Top 3 recommended franchise categories

1. Bakery & Dessert

69
Strong $200,000$550,000 · 16 recruiting
Why Bakery & Dessert in Wattle Glen - Diamond Creek? →

2. Retail

66
Strong $180,000$600,000 · 17 recruiting
Why Retail in Wattle Glen - Diamond Creek? →

3. Quick-Service Food

65
Strong $350,000$900,000 · 31 recruiting
Why Quick-Service Food in Wattle Glen - Diamond Creek? →

Wattle Glen - Diamond Creek snapshot

Wattle Glen - Diamond Creek vs Victoria average
MetricWattle Glen - Diamond CreekState avgDifference
Population14,53818,304-21%
Median household income$129,800$94,695+37%
5-year population growth1.3%30.4%-29.1 pts

Community & demographics

Who lives in Wattle Glen - Diamond Creek, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Wattle Glen - Diamond Creek community profile (ABS Census 2021)
MeasureWattle Glen - Diamond CreekWhat it signals for franchising
Median age39 yearsBroad working-age and family customer base
Average household size2.9 peopleFamily-heavy, favours food, education and household services
Median household income$2,496/wkOverall spending power of the local market
Median family income$2,734/wkDiscretionary spend of family households
Median personal income$961/wkIndividual earnings, a labour-cost and spend signal
Median rent$429/wkCost of living and a proxy for commercial rents
Median mortgage$2,167/moHomeowner cost base in the area

Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Wattle Glen - Diamond Creek (209031215). Incomes are median weekly (household income is also shown annualised in the headline stats).

Survival & viability analysis

Bakery & Dessert viability: High

The bakery & dessert opportunity in Wattle Glen - Diamond Creek scores 69 out of 100. With a population of 14,538, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($129,800) runs above the state average ($94,695), supporting discretionary spend.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
B2B Services1LowGap
Lawn & Garden1LowGap
Massage & Wellness1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

Available franchise opportunities in Wattle Glen - Diamond Creek

How Wattle Glen - Diamond Creek compares to nearby areas

LocationPopulationScoreTop category
Wattle Glen - Diamond Creek14,53869Bakery & Dessert
Newcastle322,27878Bakery & Dessert
Parramatta256,72980Pet Services
Geelong268,27775Pet Services
Gold Coast699,22684Quick-Service Food

Frequently asked questions

What franchise is best for Wattle Glen - Diamond Creek?

Based on population, income, growth and competition data, Bakery & Dessert scores highest for Wattle Glen - Diamond Creek at 69/100, competition sits below typical metro density. The next best are Retail and Quick-Service Food.

How much does a franchise cost in Wattle Glen - Diamond Creek?

Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.

Is Wattle Glen - Diamond Creek good for a coffee franchise?

It's promising: a coffee & café franchise scores 63/100 in Wattle Glen - Diamond Creek, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.